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LinkedIn is going to shut down its Sales Navigator Extension for Gmail from March 18th this year. This was a great tool for social media marketers. If you have recently logged into Gmail on a desktop, you might have seen the notification on the right side of the screen.
This tool allows LinkedIn bio information for people who get in contact with you and has the same email ID that’s being used in their LinkedIn profile. This extension used to be called ‘Rapportive’, has been one of the best tools for a social media marketer. This tool allowed you to catch a quick glimpse of who the email contact is while crosschecking them with their LinkedIn profile.
From the picture above, you can see that even without having a full subscription of Sales Navigator, you could still see a lot of basic information for every contact. But, LinkedIn has expressed that the tool isn’t seeing any significant use recently.
An official statement from LinkedIn:
“We continuously work with our customers and partners to focus on building and supporting the features that best help them build and maintain relationships with their buyers. As a result of low adoption, we have decided to sunset the Sales Navigator for Gmail feature on March 18, 2020.”
If you need more information regarding the changes and what’s going to happen next, LinkedIn has all the information in detail here. You’ll still be able to access other information if you have Outlook, use the Microsoft tools instead if you want to access LinkedIn information.