Should you Choose a Career in Digital Marketing?


Are you contemplating a career in digital marketing? Undoubtedly, it is one of the booming industries and there’s good opportunity to build a career in this industry.  Different brands are focussing much on building a strong digital brand than ever before. As a result, higher budget is set for various digital marketing activities. So, if you are looking for a career change or want to specialise further in marketing, digital marketing is your way to go!

Digital Marketing – Quite Contemporary

Marketing has always been an integral part of business operations. However, digital marketing is quite a new concept and is only growing, with each passing year. Through the different digital marketing channels, a company now can not only strengthen its brand identity but also reach out to a wider range of prospective customers and foster relationship with past and existing customers. The primary reason for the rising popularity of digital marketing is that the entire process is much cost effective compared to traditional forms of marketing. One of the biggest advantages of digital marketing activities is that they can analysed easily and accordingly, the strategies can be modified or improved for better results.

Role of a Digital Marketer

The role of a digital marketer is indeed creative and exciting too. Given the potential of digital marketing, the industry continued to expand even during economic downturn. Earlier, digital marketing was not given much importance, however, today, every type of company- big, medium and small, is opting the digital marketing route.

Owing to the increasing demand in digital marketing, there is skills gap in the industry and that is why, we see a lot of job openings for digital marketers. As a digital marketer, you need to constantly keep yourself updated as the industry is constantly evolving. So, if you are true marketer, there’s definitely good scope for you to climb up the professional ladder of digital marketing.

Different Functions in Digital Marketing

The different functions of digital marketing include mobile marketing, content marketing, social media marketing, CRM, search engine optimization and many more. You could focus on one of these aspects of digital marketing and lead a team of some companies. If content creation is your forte, you could be hired for the position of a content strategist for company. As the content head, you will be responsible for not only creating content but also for coming up newer and better ideas, to go viral on the Internet. Similarly, if you are a social media manager, you will be in charge of handling the different social media profiles of the company, post regularly and manage your account. Usually, the digital marketing head of a company appoints separate teams for separate digital marketing functions and takes report from the team leaders periodically.

Prepare yourself Well

In order to make it big in the digital marketing industry, you need to prepare yourself well. Try to analyse your strong points. Are you a techie or a creative conspirator? Accordingly, you can opt for your most suited digital marketing role. If you are a novice, the best way to get started is by going through the case studies of the leading brands’ digital marketing campaigns. Also, start reading a couple of good blogs on digital marketing, as this will give you a better insight into the industry and also will help in keeping yourself updated about the latest trends in the industry.

One of the best reasons why you should consider a career as a digital marketer is because digital marketing is here to stay and grow! Every company, today is going digital and with more and more technological inventions, digital marketing industry is only expected to evolve. So, prep up and sail through! Good luck!


Please enter your comment!
Please enter your name here