With more that 200 million active users around the world the Photo-messaging app Snapchat said on Monday that its DAU (daily active users) in has jumped 40 per cent year-on-year in the June quarter in India. The company is setting up its first office in Mumbai to support business growth in India.
Speaking to PTI, Snap Chief Strategy Officer Jared Grusd said the firm’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users as well as servicing local advertisers.
“While we do not break down country-specific userbase, what I can say is Snapchat has seen a 40 per cent DAU increase in India from Q2 2018 to Q2 2019. We are setting up our first office in India in Mumbai in order to support the continued growth of our business in the country,”
Earlier this year, Snap parent company of Snapchat had announced the appointment of its first Indian employee, Durgesh Kaushik as the Head of Market Development. The company has also introduced four Indian languages to Snapchat (the app), with plans to launch an additional five languages before end of the year.