Khadim’s has partnered with Social Beat to capitalize on digital to grow and promote their brand presence. Social Beat will manage Khadim’s social media marketing and media buying. With this mandate, Khadim’s is leveraging digital to drive its core business objective, which is making ‘fashion for everyone’.
Speaking on this partnership, Namrata Ashok Chotrani, CEO of Khadim’s said, “Having a strong digital presence is important for any brand in order to see growth in customer engagement, and thus grow revenues by driving sales. We are excited to have partnered with Social Beat, as their dynamic and insightful approach to marketing, aligns with our customer focussed approach.”
With a goal of providing affordable fashion for all audiences across India, and remaining ‘Indian in every step’, Khadim’s has built a legacy for itself over a span of close to four decades.
Suniel Chawla, the co-founder of Social Beat, commented, “Social Beat is excited and proud to have partnered with one of India’s leading footwear retailers through the years. Khadim’s is a household name for a reason. Their dedication to staying rooted in their cause and objective has clearly driven them to become one of the market leaders in organized retailing, helping them to always deliver what they promise.
We look forward to driving store visits and acquiring shoppers via Google’s suite of apps and building their online brand presence to tell their unique story via social media.”