Congratulations! Finally, you have launched your new venture. Now you have become your own boss. As the business owner, you must see to it that you leave no stone unturned when it comes to marketing your business and reaching out to the maximum number of your target customers. One of the most effective tools of digital age ventures is social media marketing. Let’s take a look at the top 5 effective social media strategies for start-ups like you.
Be a Prudent Social Media Marketer:
There are several social media channels, so which one do you choose? Your social media activity should not be restricted to just creating profiles on different social media platforms. The key to success is choosing the correct social media website for your business niche and then making your presence felt among your target customers. Choose your social media network after you have analysed, which is the choicest platform for your target audience. Eg, if you are an advertising agency, it’s better to focus more LinkedIn and Twitter. If you are an eCommerce company, Facebook should be your primary choice of social network website. I would recommend you to create profiles on multiple websites, however, at the same time focus on only a handful and aim towards creating a brand identity through them. So, before you begin your social media marketing activity, sit and create a social media plan and implement the same.
Study your Competitors:
Don’t assume that social media marketing will work in your favour, as long as you are active! Just posting updates regularly on social media is not the end of the game. You have to create a strategy and stick to it. One of the key aspects is to observe the social media behaviour of your competitors. Start following them and see what their fans have to say about them, if there are any complaints about their products etc. Also, check what type of social media marketing campaigns they launch for maximum fan engagement. Close monitoring of your competitors over social media platforms will help you in improving your products and marketing efforts.
Use Social Media Channels for your Customer Service:
Using social media profiles to attend to your customers is not only a cost effective solution but also it creates a transparency about your brand. That way, your credibility in your niche is enhanced. You could appoint a social media manager who will take care of your customer service queries too. In case of any negative mention, you can always use tools like SocialMention or Hoostsuite to isolate those.
Hire Talents using Social Media:
If you thought that social media is used only for attracting new customers and investors, you are wrong. You can use social media channels to recruit new employees for your start-up company. So, whenever you have a vacancy, you can always post about the same on the social media websites. Chances are pretty high that you will find enthusiastic employees through social media. With a strong social media brand, you are more likely to attract talented employees, from anywhere in the world, who will have the necessary expertise to contribute immensely to the growth and development of your start-up venture.
Paid Social Media Advertising:
As a start-up, you could set aside some budget for social media paid advertising along with organic social media marketing. You could invest in paid Facebook ads, Promoted Twitter accounts, Premium LinkedIn profiles etc. I would suggest, don’t put all your eggs in one basket, instead try cross platform advertising. That will leave a greater impact of your brand and also help you in reaching out to maximum number of target audience. Not every start-up is profusely using paid advertising across social media channels, however, studies have shown that paid advertising is continuing to grow. This means that marketers are seeing effective results from paid ads in social media.