Suchi Mukherjee : The Woman Behind LimeRoad

Suchi Mukherjee

Suchi Mukherjee is the founder of “Limeroad”, a fashion and lifestyle E-Commerce startup launched in October 2012. It is a social shopping platform for women that offers a wide range of products right from clothing to accessories, shoes, beauty products, etc. In 2012 Limeroad started a women-only website but expanded in Menswear, lifestyle and home decor categories throughout the journey, in last seven years.

Suchi Mukherjee lime road

Suchi Mukherjee Education and Family Background

Suchi belongs to a middle-class family from from Haryana. She is a graduate in economics from St. Stephens College Delhi and completed her master’s in finance and economics from London School of Economics, UK.

Suchi’s family now consisted of her husband and two kids. Her family contributed a lot to what she achieved today.

Professional Life and Idea of Limeroad

Suchi joined Lehman Brothers in 1998 as Senior Associate for Corporate Finance. Later in 2003, she joined Virgin Media as a Director of Change and Business Development. After working there for almost 2 years she quit Virgin Media and Joined eBay. She joined eBay as the Head of Business Seller Program and CS. was the inception of an idea that came to Suchi first while reading a magazine after the birth of her second child in London. As she flipped through the pages, she found a piece of jewellery that she really liked, and wanted to buy it. This is the time that she realized that There was no consumer technology play that made discovery of
lovely products easy and entertaining, just like reading a magazine, like flipping through photos in an album.
She also realized that there was no place from which one could access the vast array of great products that was being manufactured and shipped out of South-East Asia, the
world’s manufacturing hub. And this led to the birth of, with the
aim to create the most extensive lifestyle platform. Suchi realised that the need to initiate a connected platform is vital, where consumers come because they get to discover great products at affordable prices. And this discovery is best led through social channels.


Suchi Mukherjee the founder and CEO of Limeroad have become the face of e-commerce in India. She shared the stage with Prime Minister Narendra Modi at The Startup India – Stand up India conference held last year.

Not only that she has also signed a MoU with the government of Madhya Pradesh to give local handicrafts a national presence and has been continuously focusing on the fundamentals of perfecting the existing business model of Limeroad.

The growth of LimeRoad under Suchi Mukherjee

The brand’s focus has been on organic community driven through scrapbooks, vendors and
social platforms. Intrinsically, LimeRoad’s products are more shareable, which is why LimeRoad becomes ‘social’. Unlike buying an electronic item or a standard pair of Nike shoes, the delight of discovering ‘gorgeous’ products on, makes one ‘want’ to share it with friends. Built into the business model itself is the fact that increasingly a large part of the curation is done by the online customer community. As of today, LimeRoad boasts a high percentage of user-generated content i.e., the scrapbooks looks curated by the community, which not only increases customer engagement with the brand but also creates brand loyalty.

LimeRoad is empowering women on both sides. No wonder then that the platform, which sells apparel and accessories for men, women and kids, is a favourite with women — who comprise 70 per cent of LimeRoad’s 50 million monthly visitors.


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