Top 3 Growth Tips for Twitter Marketing

 Twitter has become an ultimate tool for online marketing and image building these days. If we talk about India Twitter has around 27 million active users in 2017. If we see the trend from last few years it is expected to reach around 40 million active users.
Here is Graphical Representation of growing number of Twitter users in India
Whatever your marketing goals you have for your business, there is no doubt that Twitter can be a powerful tool to help you achieve them. With new extension of 280 words per tweet now you can explain your products or service more clearly to your audience. A well-crafted strategy is a foundation for your success on Twitter. A clear documented strategy is required if you do not want to waste time and money. So in this blog post, we will talk about some of the top growth tips for twitter marketing.

Top Growth tips for Twitter Marketing:

#1 Define Your Objective before starting:

This holds true for all the social media marketing platform. You have to define the objective of your Twitter marketing campaign. Start with a list of your organization’s current high-level business objectives, such as:

  • Generate leads and sales
  • Increase customer loyalty
  • Build brand and product awareness
  • Decrease customer support costs

Once you set your goal. Strategize your whole campaign keeping your goal in mind.


For example:

If your goal is to generate leads for your business through your Twitter marketing campaign. Then you have to strategize your campaign in such a way that you can get maximum signups on your website.

Also, you have to keep a feasible target and Use Twitter Ad analytics. This will help you measure your progress toward your goals, proving that your strategy is producing real, measurable results for your business.

How to Design an Effective Twitter Campaign:

Designing an effective Twitter campaign is not an easy job. You need to put a lot of effort and time on researching and strategizing. Here are few tips from our side:

  • Gather information about your competitor’s strengths and weaknesses on social media.
  • Identify the right audience for your Twitter campaign based on your business goals.
  • Integrate your Twitter strategy with your overall content strategy
  • You can take the inspiration from your competitor but Keep your Twitter strategy unique

#2 Use Twitter Analytics Effectively

Twitter Marketing is a data-driven business. In social media marketing, there is no sure shot formula of success. Nobody can say what will work and what won’t with certainty, that’s why analyzing your data is very crucial.

analytics in social media

Twitter provide analytics to its users to analyze the user behavior and adapt according to it. Also, There are the numbers of free and paid tool available in the market to analyze how your social campaigns are working. For Example HootSuite, Buffer, Google analytics, and Klout’s etc.

 #3 Engagement is Must:

The companies who have managed to grow their business on Twitter invest most of their time and energy on audience engagement. The days of the hard sell are long gone. Customers are instead looking for soft touches, actions that engage them and make them feel special throughout the buying cycle and beyond. Not surprisingly, factors like engagement, social listening, and on-demand support are a part of today’s customer service activities.


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