Social media has successfully proved its power over several business domains. That is the reason, why several business and professionals are gradually waking up to the promises offered by the various social media platforms. Even the fashion designers of India have realized how the different social media networks, especially Facebook, Twitter, Pinterest and YouTube can boost their brand image. The top Indian fashion designers who are pretty prominent on the leading Social Media websites are:
He is one of the leading names in the world of Bollywood fashion industry, having designed costumes for more than 1000 films. He has 998,386 likes on his Facebook page, where he periodically updates pictures of different Bollywood celebrities in his latest creations. However, if you’re following him on twitter, you will more frequent updates by him about his latest designs. Also, he is more interactive with his fellow followers. If you’re a big fan of Manish Malhotra creations, check out his starry, latest collection on pinterest
In case, you have missed a Manish Malhotra fashion show, you can always check out his YouTube channel for a re-run.
This renowned Bengali fashion designer has about 300,150 likes on his facebook page, where he regularly shares pictures and albums of his latest collections. Not only that, he also keeps his followers updated about his achievements and upcoming fashion shows. Although he is pretty active on twitter, but looks like, facebook is his favored social media channel, with more frequent and regular updates. His latest creations can be viewed at pinterest
If you would like to listen to one of his interviews, tune into his YouTube channel and hear him speak.
This renowned lady is the first Indian to head a French Label. Apart from owning one of the best fashion designing websites, she is pretty active on facebook ( with over 21,362 likes ) and Twitter ( with about 2,881 tweets and 8112 followers). To view her latest exquisite lehangas, check on pinterest
This veteran Goan designer is more active on twitter than on Facebook. He has over 3000 followers on twitters and close to 3000 tweets, since 2011. He interacts with his followers about various interesting news as well as about his newest creations. He has a live facebook page as well, with close to 2300 likes, wherein he periodically updates pictures, interests and creations. Recently, he designed the ‘It Signature’ series that was launched by Fiama Di Wills. The social media marketing campaign for this launch used the hashtag #My Signaturestyle, which generated about 6000 mentions across various social media channels. To take a look at his Bohemian creation, check out pinterest
To know Wendell closely, listen to him on his YouTube channel.
Anita Dongre is undoubtedly a popular social media friendly fashion designer, with over 17k followers on twitters and 172,106 likes on her facebook page. She continually keeps her fans updated with her newest designed outfits and accessories through the social media platforms. Her brands, Global Desi and AND, also have their individual social media presence. Follow her closely, and you will know when the next sale is, so that you can go grab one of her creations for yourself. Check out her ethnic as well as contemporary outfits at pinterest
If you have missed any of her fashion shows, check out YouTube to watch them!
Neeta Lulla is a noted fashion designer of our country, having won National Film award for best costume design, not once but twice. She has an active facebook page that has a whopping 120,500 likes. She updates her followers regularly about her creations, collections and fashion shows. You can follow her on twitter as well, to stay updated about her. Take a look at her jaw dropping creations at pinterest
She is one of the leading fashion designers of our nation, who has introduced the boutique culture with her label, ‘Ritu’ in India. She is more popular on facebook, compared to Twitter. She has a huge fan following on Facebook and the number of likes on her facebook page is only increasing with time. If you want to see her latest designs in women’s ethnic collection or bridal wear, check out on pinterest
Tarun Tahiliani is one of the leading Indian fashion designers of India. His creations are a combination of fine tailoring, deatailing, luxury features, and fusion of textiles. The fact that his facebook page and twitter profile are both active, with continuous updates about his designs and the fashion industry, proves that he is a social media aficionado. Check out his mesmerizing bridal creations at pinterest
Abu Jani – Sandeep Khosla
This designer duo is one of India’s most coveted fashion designers. More than twitter, they have a better presence on facebook, where they keep updating their followers about their latest designs. They have been in this industry for over 28 years and are still going strong, even more so with their social media engagement.
Check out their breathtaking outfits on pinterest
The budding fashion designers of our country are slowly realizing the potential of social media communication- how it can help in boosting their credentials as a fashion designer. Social media marketing is one of the quickest ways to announce latest collections, promotional sales, discounts and fashion shows. Given the several advantages, we will definitely see more talented fashion designers participating in social media marketing in the coming years!