There is immense scope for real estate agents to utilize the power of social media marketing. So, if you are a real estate agent, it’s time you go full power in social media marketing and leave no stone unturned! Bear in mind, when I say social media marketing, it doesn’t mean you create a Facebook page and post for a while and then forget all about it! Social media marketing is not that. If you are passionate about your business and want to take it to the next level of success, implement a proper social media marketing strategy. Let’s take a look at some of the effective ways how a real estate agent can use social media marketing.
When you are putting up your property for sale, highlight the local attractions to your prospective customers using the social media channels. You can post pictures or review of the nearby cafes, or park and other attractive places, if any. Your target audience will love this extra bit of information and can make an informed buying decision. You can also post on your Facebook page or tweet about any upcoming event in the neighbourhood. A lot of renowned real estate companies post such information and successfully attract a lot of fans and followers.
In this age of social media, almost everyone has a Facebook profile, who check their Facebook feeds regularly. So you can imagine, how much you would be losing out if you are not on advertising on Facebook. With Facebook, you can put up very specific ads, which will be seen by target audience.
Interact with your Customers:
Impressing your existing clients online will attract more potential customers. For example, if you arrange something special for your new customers, post the pictures of your happy customers on your online social media profiles. However, don’t blow your own trumpet, instead go subtle. Another way you can use social media is by encouraging customer feedback on your profiles. Encourage them share with their personal experience with your property. Which features they liked the most or if there is any special comment they would want to make about some nearby place or facility. Positive reviews from your existing clients will enhance your brand loyalty and new customers will trust you enough to do business with you. On the other hand, if any prospective has any queries and asks you some question about your services and products, reply to them without any delay. This helps in creating a transparency about your company.
Use Social Media Image Marketing:
Capitalize on popular social media platforms such as Facebook, Twitter, Instagram and Pinterest. Post high quality and detailed images of your property and share them across multiple channels. The more your boost the visibility of your pictures, the better. Good quality pictures will ensure more number of likes and shares. Encourage comments from your fans and reply to their comments as well.
Track and Monitor:
You must track your social media activities at regular intervals. This will help you understand which social media website works the best for you.For tracking and monitoring, use HootSuite analytics, Google Analytics and Facebook Insights. Based on your analysis, you can repeat your marketing strategy or improve upon the existing plan.