Post engagement on social media has a lot to do with what time you schedule your posts. A well-timed post can lead to more likes, comments, shares, and click-throughs. On the other hand, a post with great content can go unnoticed if not timed well.
In this blog post, we’ll tell you the best times to post on 4 top social media website Facebook, Linkedin, Instagram, and Twitter and how to find the best time to post on these social media websites.
The best time to post on LinkedIn
Linkedin is a great platform for B2B marketing and its a professional network, so posting during working hours makes sense. According to our research. The best times to post on Linkedin are 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. Monday to Thursday.
Best time to post on Twitter
Twitter is a go-to social network for people who want to consume news. Twitter is a kind of platform which people mostly used in their free time Like break at work. According to our experience the most popular days to post on Twitter before 9 a.m., at noon, and after 5 p.m. during the weekdays for B2C organizations and between 12 p.m. and 3 p.m. on weekdays for B2B organizations.
The best time to post on Facebook
Facebook is most used social media network in the world. More than 71 percent of Facebook users visit the site every day either on the website or mobile app. According to our social media team, the best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday and on the weekends from 12 p.m. to 1 p.m. for the higher number of likes, comments, shares, and click-throughs.
The best time to post on Instagram
Instagram is a mobile-only platform so which means it is the most accessible platform that people can use anytime. Still, after posting photos and videos throughout the day and night, the Hootsuite social marketing team found that the best time to post on Instagram is from 12 p.m. to 1 p.m. Monday to Friday.
How to find the best time to post on social media
Know your audience
Ask you these questions to yourself. How old is your audience? Where do they live? What’s their commute like? What do they do for work? What are their challenges and pain points? What social networks do they use? Do they scroll through their feeds on a phone or computer? Those are the types of questions you need to answer to figure out the best publishing schedule.
Use the same content to test different times
Like any good experiment, you need consistency to accurately measure results. When testing times, use the same or similar content. That way a less than engaging post shared at a high-traffic time won’t skew the results.
Analyze the Data
Use analytics to see which times yield the best results. Once you have that information you can schedule all your posts during those periods.