With more than 1.5 million visitors every month Quora is an important tool for marketers. Quora is the world’s biggest Q&A forum which makes it a great platform to build your brand’s presence, increase awareness of your brand, increase traffic to your site and even generate leads. Here are six ways Quora can help in your brand in its overall marketing strategy.
#1 Helps Customers to learn about your brand
Quora allows you to engage in meaningful conversations with your target audience and establish your brand as an expert in your field. It can help you in increasing the credibility of your brand by answering the questions related to your niche.
However, it’s important that you never attempt to oversell your brand on Quora and don’t portray urself as a marketer and do not post self-promotional material. Instead of speaking about your brand in great detail, focus instead on providing informative answers to the questions being asked. This will gradually build your brand credibility and bring users organically to your site.
#2 Improve Your Search Result Rankings
Quora answers also play a crucial role in search engine ranking of your webpage. Google often include Quora posts among its highest ranking sites. You can use Quora to show up in the top results of Google search by strategically using important keywords with the help of keyword research tools.
#3 Helps You to Market Your Content
If you have excellent content and blog posts on your brand’s website, then Quora is one of the Best Ways To Amplify Your Content. Again, the key here is to be subtle about promoting your website. Instead of replying to a question with, ‘Visit my website for information about this’, introduce it slowly within your answer. Your answer needs to cultivate interest that will actually make users curious enough to visit your blog. Provide key information within your answers and link your content to it by saying that you’ve written about it in more detail on your blog.
You can also use Quora to crowdsource information for your article. You can mention that you’re writing a blog on ‘How to Improve SEO Rankings’ and ask users for their tips on the subject. When users feel like they have actively contributed to a blog post, they will even be more likely to share it themselves.
#4 It Helps You Find Crucial Influencers
One of the biggest digital marketing trends this year has been the growing importance of influencer marketing. If you’re struggling to find key influencers for your brand, Quora could be a great resource. There are many users who are identified as key contributors by Quora because of their highly informative answers.
Users rely the most on these key contributors because they have repeatedly established their credibility. You can engage with these contributors by answering their questions or by providing comments to their answers. You can even directly reach out to them and ask if they would be interested in helping you promote your brand
#5 Helps You to Come Up With Content Ideas
If you’re stumped for new content ideas, trawling through Quora can help you ideate. A good blog post needs to provide answers to relevant questions anyway so what better place to find these questions that Quora? For example, if a number of people are asking, ‘How do I increase my Instagram engagement?’ then you immediately have an idea for a relevant blog post. Using questions on Quora to ideate for your blog also serves up another advantage. You can link the blog post you’ve written along with your answer to the question and amplify it further.
#6 Gain Insights into Your Target Audience
You don’t need to conduct expensive, complicated surveys when you have a simple resource like Quora at your disposal. Instead of guessing what your target audience needs, why not let them tell you directly? The questions on Quora are an invaluable source of information about What Type Of Content Your Target Audience Will Find Engaging. If a number of people are asking questions about the same problem, can your brand be the solution to it? Questions (and their answers) are great ways to learn more about your customers, the way they think, what they use and what they need. By actively catering to their problems, your brand can continue to stay relevant.