Is Social media platform a boon to increase Real Estate Marketing?
Imagine humankind without mobiles, Internet or any social media platform. It is impossible in today’s technology-driven generation. This tools became part of our life as oxygen and is inevitable. From messaging to shopping, everything with an instant click on the social media sites. So why can’t Real Estate marketing?
Real Estate marketing is important then and now. Social media adds up more scope to increase Real Estate marketing. Social media is humongous and cluttered with more websites, stacks of data and so on., and it’s tough. It is even more robust and tricky for real estate people when it comes to online for properties, need to manage the back end process carefully.
People have a second thought when buying or selling their homes dealing with real estate agents. They aren’t into any rash purchases when it comes to real estate marketing in social media. Real Estate marketing is people’s business and deals with the large groups, wherein, on the other side of the page, Social media is not all about dealing with people.
So, is it easy to find a position in social media marketing?
Absolutely yes. Billions of netizens eye on social media to get instant updates. Everything should be done just on the fingertips not trying to waste time and money.
Based on the real-time facts, Real Estate marketers must use social media as a boon to increase the market. Nearly 40-55% of home buyers search for the properties online before they buy rather than traditional methods of purchasing. Stats report that 66% of home buyers are Millennial, search online to rent or buy a house. You can’t expand the market with clients until you market or promote your Real Estate company.
What are buyers looking?
Buyers might be eager to buy homes but not in haste to take a quick step. Clients have some assumptions while looking online Real Estate market to purchase a home.
- Clients check for something center and near to their workstations.
- Some need in the suburbs, some wants to buy with fully furnished homes.
- Look online for information about the home buying process.
- They check the reviews before jumping into conclusions.
The essential tips to hack the Real Estate Marketing like a Master on social media
Setting up goals is a must in any marketing field and more to the Real Estate marketing. In real estate terminology goals is also called as Key Performance Indicators or simply KPIs, helps you to know the market influence’s on social media.
- Try increasing the web traffic.
- Increase the number of followers.
- Improving the engaging graphs.
- Produce large number of inquiries on properties or sales.
Tip #1: Enhancing the client’s profile
The foremost thing a real estate marketer need to do is making the client to fill the profile appropriately.
Filling up the profile might be an overlooking factor when comes to social media sites. But to have clear information regarding clients stay, in case they moved or changed their numbers. For each platform, add your client’s profile:
- Add contact details
- Permanent address
- Profile image
- Website Url of the company
This way it helps the online users to find the information quickly and easily about the complete details about the business.
Tip #2: Know your options
Creating Real Estate Marketing websites is not sufficient to promote your market. People are more into Social media contents rather than searching the unknown sites.
Publish your Real estate market in the favourite social media groups like Facebook and Twitter as the most arbitrary choice to get more press. Next comes the Pinterest, Instagram to get the best traffic to your marketing site. Lastly, Linkedin which is a B2B platform helps you to find the secured agents.
Tip #3: Be Determined!
Social media platforms spread more awareness to increase the real estate market. Regular posting in the Facebook and other media helps to spread the name of your market. Posting it in the right time at the right place by knowing the pulse of the viewers make you go viral and nothing can stop users to talk about them. It helps you to take the lead.
Note: Remember to respond to the call or emails when the customer tries to find out about the properties or the agent.
Tip #4: Make marketing campaign videos about properties
97% of the marketers say videos help them to understand the viewers’ point. It increases sales rate and as well the support queries. Try to adapt to the people interests and dislikes. Be more creative while filming about Real estate marketing. This process will help people to be more interest to search for sales and properties.
- Youtube is the second best space to increase the market. Make sure to utilise the tools to gain a good impact.
- Go live on Facebook or Instagram at the houses you want to sell. Most viewed videos make audiences feel free to trust your ads.
- Shoot a 360 degrees video to help people to have a look at the real house besides uploading a creative video.These methods help you to go viral and trustworthy among people.
Tip #5: Reviews take the lead
Agents play a crucial role in building trust with the customers. People are likely to contact the agents with excellent reviews.
- Try retweeting about your agents in the social media.
- Share the customers’ opinion videos on your page.
- Fill the “Review” tab on their facebook page with stars to gain more attention.
Finally, to gain more attention from the reviewers try to give discounts or incentives to attract them buying properties or a free evaluation.
Tip #6: Leverage Pinterest boards to the maximum
Pinterest is not a behemoth organisation like Facebook and other sites, but it helps in increasing the Real Estate Marketing. Try to pin more images with an interesting description of your properties, sales and many untold places with its best prices. Add links to the images so that it helps buyers to know more about the properties and locations.
It is tough to gain traction on Pinterest because of many demanding pins and boards. It’s advisable to enter into the group boards to have an increase in followers.
Tip #7: Shower the contents with Hashtags
Yes. What you read is right. Hashtags created a devilish trend in the social media platform. Many follow the trending hashtag to check how many people respond and support the content. Branded hashtags increase the number of followers to your profile.
Include the links by combining Branded Hashtags and Generic Hashtags. The former one is designed to be used by real estate companies and followers, whereas, the latter helps to share among users with the interests.
Some of the Real Estate Hashtags to get started:
PropertyWatch and many more.
Scheduling contents in advance help you to make your site listed in SEO rather than posting it as you like. Need to make sure to in the morning hours so that users can make use of your about the sales and properties. Another essential factor to make it more interesting is to have a little snoop at your contenders’ pages. The viewing of their sites or page helps you to know their imaginations, creativeness and all the factors to improve the strategies.
Isn’t it easy to crack the real estate market in social media!? If you understand the logic, strategies and adapting to the public opinions, maintaining consistency and analytics you can make the world know about the company marketing and taking pride in people’s trust.
Refer the top online real estate companies in social media accounts