LinkedIn, a business and employment-oriented services that operate through websites and mobile apps. Mainly used for professional networking, employers posting jobs and job seekers posting their CVs in the site in LinkedIn.

linkedin

LinkedIn’s got 400 millions of users and lakhs of people uploading their CVs and promoting their market globally. LinkedIn can connect 450 million professionals across the globe. Increasing followers on LinkedIn varies from person-to-person, company-to-company.

The best way to catch the pulse of the followers to increase the market on LinkedIn is to follow the simple steps stated below:

#1 Complete your Profile

Your profile is the first thing which creates an impression to the followers. In particular, if it is a marketing field people search for the company’s profile and its details.

#2 Keeping it simple and short

The commonly committed mistake in LinkedIn is the lengthy and cliched title. Instead, make it concise and easily attractive to the followers with keeping important headlines, so that followers will not find it routine while scrolling down. If not LinkedIn might truncate it into a short title.

#3 Eye-Catching Image

If your headline is not working in the right way to impress followers with the creative quality images for the information. Always try to apply attractive images which is suitable for the content but not too shabby.

Cheat Sheet of all the image sizes for LinkedIn

#4 Engaging your Employees

Your own workforce is the best place to start adding up the followers because they are the best backers to increase the market. Let them create the LinkedIn profiles and adding the company name in which they are working. This will help to drive the traffic to the company’s page.  

#5 Adding “ Follow Button” to your Website

Adding A LinkedIn “Follow” button on your website will make it easy for people to follow you on LinkedIn. Preferably add this follow button at the footer of your website which will repeat all the pages of your website. Not recommended to add at the top of the page script as it will effect loading speed.

#6 Cross Promotion

Promoting the page not only inside your workforce but also the other medium like Facebook, Twitter, Instagram and other popular websites by inviting them to follow your page.

#7 Defining your goals

As with any marketing initiative, expressing your goals to the audience effectively helps in awareness of your brand and funding into your company. LinkedIn marketing goals involve generating leads, raising brand awareness, or most likely both.Once you know what you want to accomplish, it becomes easier to define your audience in better way.

#8 Optimizing the company page search engine

Follow the same old technique i.e., optimizing the company page and prioritizing it to the top the page while searching. Inserting keywords, linking your company page and sharing relevant content helps in increasing the potential customers. The main thing to be noted while following these steps is to incorporating the keywords what the customers are trying to type while searching your products.

#9 Publishing the engaging content at your company page

The focus here is to publish the content that your target audience finds interesting. Clicks, shares, and comments are all good indicators of engaging content. While it can be tempting to sell your audience on the benefits of your product or service, “sales” content doesn’t generally perform well on LinkedIn. Because people invest time on LinkedIn, a proven approach is to help your audience perform their jobs better, answer questions, and help address pain points.

#10 Share YouTube videos

Add links to YouTube videos in your posts. According to LinkedIn, followers who engaged with such posts take “twice as many amplification actions (likes, shares, and comments)” as they do with posts without videos.

Other key factors to a have a potential marketing and followers:

  • LinkedIn is to add post on your page at least 20 times in a month.
  • Asking employees to engage with the company’s content.
  • Update the content during the busiest hours.
  • Taking part in LinkedIn groups.

As Laura Ramos from Forrester says, “Business buyers don’t buy your product; they buy into your approach to solving their problems.”  So, by following this algorithm a company can increase its followers and can have a potential marketing.