HONOR, a global leading smartphone e-brand launched a campaign called “Friendship Zara Hatke”. The campaign, that will run on social media aims at embracing the friendships that go beyond the realm of convention and do not fit into the generic understanding of a friendship. Through this campaign, HONOR urges the audience to celebrate these unique friendships that they share with different people in their lives.
During this campaign, HONOR will be urging the audience to break the stereotype this friendship day and cherish these unconventional friendships that we share and that do not come with a friendship tag. This include friendships that go beyond age, generation gaps and socio-cultural boundaries such as when a student shares a laugh with the hostel guard, when a granddaughter teaches her granddad how to play games on smartphone or when the neighbor’s uncle plays cricket with the young boys.
Talking about the new campaign, Suhail Tariq, CMO, HONOR India said, “At HONOR, we believe these relationships deserve a celebration too and this campaign is an endeavour to celebrate the #FriendshipZaraHatke by embracing such relationships and encouraging users to share their friendship stories with the world. In line with this, we will also host a series of interesting videos followed by engagement activities.”
As part of the campaign, there will be interesting videos, which will highlight the meaning and importance of these unconventional friendships in our lives. HONOR will also run a contest for the audience asking them to share their #FriendshipZaraHatke stories. Participants have to simply share a selfie with their ‘Zara Hatke Friend’ along with the story that makes it Hatke (unconventional) in the comment section of the contest post on Facebook or Twitter. Best entries will stand a chance to win exciting goodies from HONOR.