India’s leading sports broadcaster – Start Sports ropes in Rohit Sharma and Keiron Pollard for their new campaign #FrenemiesAtPlay to promote the West Indies tour of India. Both the players have a long association with IPL franchise Mumbai Indians which makes them perfect casting choice for the campaign for upcoming clash between India and West Indies.
In the first TVC, Rohit leaves Keiron stranded in the middle of nowhere with his belongings leaving him confused. #FrenemiesAtPlay focuses on how two friends off the field turn on each other as they begin their cricketing battle of T20s and ODIs
The series will be consisting of three ODI’s and three T20’s starting 6th December 2019 and will be broadcast exclusively on the Star Sports network.