[Campaign Review] HDFC Bank launches Digital Only Campaign, #StartDoing


Under the leadership of chief marketing officer Ravi Santhanam, HDFC has released its digital-only marketing campaign. The campaign is reinforcing the bank’s position as ‘India’s No. 1 Bank’ in products like credit cards, personal loans, and auto loans.The ad campaign was Created by Leo Burnett(advertising agency based in Chicago.), the campaign aims to connect with customers by asking them to #StartDoing and talk to India’s No 1 Bank, to fulfill all their needs.


The objective of the Ad Campaign:

The main objective of the ad campaign was to connect with customers by asking them to #StartDoing and talk to India’s No 1 Bank, to fulfill all their needs. HDFC Bank is aiming to leverage a key customer insight. Most customers turn to savvy spenders for advice while purchasing cars, durables, etc. and also while taking financial decisions.

The savvy spenders tend to choose the best, know where to go and who to borrow from and HDFC Bank, India’s No.1 Bank becomes their natural choice in financial services.

HDFC Ad Campaign:

The campaign involves a series of creatives including films that will be showcased across all major digital video platforms like Youtube, Facebook, Hotstar, etc. and also through display ads across digital channels.

Watch the Video Advertisement:

The small 30-second video is about Nitin’s story and experiences the ease with which he achieves all his aspirations using HDFC bank products and services.

HDFC Insight:

“India’s No 1 Bank digital campaign is a reiteration of the numero uno position the Bank enjoys across all major retail product categories. The call to action of #StartDoing in the campaign encourages those who are looking to fulfill their dreams or aspirations to talk to HDFC Bank and be a savvy spender. The digital campaign has been crafted keeping in mind the target audience and their penchant to spend more time on digital platforms,” said Ravi Santhanam, Chief Marketing Officer, HDFC Bank.

The video got more than 13 lakh hits on youtube and When asked if his team is planning to air the spots on TV, Santhanam said, “We don’t see the need for that at this moment. For us, digital is one of the biggest communication platforms, and we will continue to make the best use of it.”


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