Royal Enfield has launched a campaign with the introduction of six new colours of its iconic motorcycle – the Bullet 350.
The campaign films, in three different stories, celebrate the values that have come to represent the legendary motorcycle and those who ride it. The films reflect the spirit of the motorcycle and its riders.
Each film is of 30 seconds and brings out the enduring and resilient legacy of this iconic motorcycle.
On social media, the #MyBullet campaign urges motorcyclists to share their most loved and cherished memories with their Bullet motorcycle.
The campaign saw several thousand social media stories from all corners of the world creating a symphonic trail of the love and passion for the Bullet that has been passed on as a legacy for decades.
The films were developed by the in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications Pvt. Ltd. The digital campaign was conceptualised by the in-house digital strategy team.
The campaign is running in print, digital, cinema and on television mediums in select markets namely – Uttar Pradesh, Punjab and Kerala to drive awareness to our prospective customers.