The real purpose of search engines is to offer the most accurate results to user queries, every time people search for a keyword. This is why we regularly see algorithm updates from Google to improve the search engine results from time to time.
Every time we see a new algorithm update, people have to adjust their content to meet all the requirements outlined by them. One of these algorithm updates included new guidelines known as E-A-T, which stands for Expertise, Authoritativeness and Trustworthiness.
Google also indicated afterwards that E-A-T is one of the most important factors for ranking on the search engine. Here are some tips that you can follow to improve your ranking using E-A-T.
What is E-A-T?
E-A-T allows google algorithm to identify the value and usefulness of the information people provide on their website. Expertise refers to the level of information a content creator has about the said topic they have on their websites, such as a blog or website content.
Authoritativeness refers to the image that the creator has in the community or the internet. This includes the reputation of the website that content creator handles.
Trustworthiness refers to the reliability of the content published by a content creator on their website. In most cases, if a creator qualifies for the first two qualities, they are likely to be trustworthy as well.
How to Create E-A-T Compatible Content?
Creating content is easy these days, but if you manage to follow the guiltiness of Google, it becomes much easier to rank your website online. Though E-A-T itself is not considered a ranking factor, it definitely is a criterion that google considers when they rank search results on their search engine. Here are some tips that Spiralytics team came up with to help you understand E-A-T better.
When you are trying to offer expert content, you have to think about the topic from a user perspective. Think about what they might be looking for from an expert, and write the content like you are an expert. Your content should be comprehensive enough, so they do not have to go on another website to look for more details.
To create authoritative content, you will need to write high-quality content that is up to date with information and news about the niche you are maintaining your website. Having original content on your website can help you connect with reputable sources and sites which can link to your website.
Try to keep the language on the website on the simpler side, so every kind of user can understand your information. When users find your information highly useful, they tend to recommend you to others, which is the best wat to increase your authority instead of obtaining links by paying for them.
For trustworthy content, always support your findings and statements with real facts and data. Try to highlight positive reviews from customers. This is a great way to show that your website is trustworthy and satisfying.
Useful Tips for E-A-T
Add author bio wherever necessary, as it helps establish yourself as a trusted source in the industry. If people do not know about who is offering the information, it gets harder to trust it.
Always include support and contact information on your website pages; it helps people associate it with a real person, physical store, or office address.
If your website has some low-quality content that doesn’t adhere with E-A-T, it is best to remove it. Though it might not have any long term, effects on the site, it can still build a positive reputation for your business or brand.
If you haven’t done it by now, you need to improve your branding; this includes completing profiles on suitable social media platforms, online listings, and handling regular PR initiatives. Activities such as guest posting or events can help boost your ranking significantly.