Facebook is the world’s largest social networking site in the world. It is a major platform to grow and amplify your business globally. First step to achieve your business goal through Facebook is to create a business page on Facebook. Business page on Facebook is also known as Fan Page. Creating a business page on Facebook is a quite simple task the hard task is to manage it and increasing your page likes and followers.
The best way to get more likes on Facebook is to be active on your page and do organic promotions of your page. But if you research about how to increase Facebook likes you will find many services available on the internet which can help you to increase Facebook likes but you have to pay for that. Buying Facebook likes is the worst thing you can do to your Facebook page and eventually to your business.
So, if you are already thinking to buy Facebook fan page likes. I request you to step back for a moment and read this blog post. If you just want number of Likes to look big or popular on Facebook then go for it. But if you really want to derive any business value from your Facebook Page, then buying Facebook like is not a good idea.
In this Blog Post i will talk about how buying Facebook page likes works and why its not a bright idea.
How to Buy Facebook Likes:
If you just search “Buy Facebook likes” on Google you will find tonnes of websites which will provide these services. Basically the premise with these sites is that you pay them a fee and they add Likes to your Facebook Page or website. There are no set phenomenon how these websites works but the try to lure the customers by posting catchy lines like Buy 500 likes for Facebook Business Page for Rs. 500.
Some of the websites also lure people by saying buy real Facebook page likes. But by real they don’t mean your potential customers. Real as in the Facebook account exists. Even if they are real people, there is no way to choose ones who will actually be interested in your business or industry. Also, who knows from which country these people are. What if you are not selling your product in that country what’s the use then.
Can Facebook catch fake likes?
Facebook is much more smarter than you think. Mark Zuckerberg is a smart business man. He created an enormous platform and then he strangled the organic reach for businesses and is now making them pay money for ads. Facebook uses the engagement your page generates to understand how interesting your contents are. And if you buy Facebook likes of course those people will not be interested in your content and products. So if Facebook sees so many inactive users it will easily figure out that your fans are not genuine. Facebook will also curb your organic reach as a penalty.
The below Statement is by a Facebook Official:
New advances in our pattern recognition technologies helped us halt many of the major exchanges that promote fake like activity on Facebook originating from click farms, fake accounts and malware. When we see suspicious patterns of likes coming from or to a specific account, we thoroughly investigate the situation in order to determine whether there is fraudulent activity taking place. |
How Buying Facebook Likes can hurt You:
There are more than one ways buying Facebook likes can hurt you. Here are few reasons why you should not buy Facebook likes.
#1 Edge Rank:
Facebook uses the engagement your page generates to understand how interesting your contents are and how many of your fans should see them. Having thousands of inactive, non-engaged users will make you look bad to Facebook’s eyes and your posts will reach less people organically.
#2 Effect on Advertising
Once your page is haunted by fake likes, every time you want to boost a post through Facebook Ads, you’re gonna end up wasting a lot of money to deliver your ads to those fake users. There’s just no way to filter them out.
#3 Loss of Credibility
Nowadays users are smart and don’t get easily tricked by big numbers. What will they think of you when they see that your page has 1 million fans, but your last post received only 3 likes? I guess you won’t look that reliable!
#4 There is no going back
After you realize what a huge mistake you’ve made buying Facebook likes, there is not much you can do. The only way is to delete your Facebook Business page and create a new one. You have to start again from the scratch.
#5 Purchased Likes Won’t Become Your Customers
Facebook Pages, like any marketing channel, are meant to help generate more sales for your business. If you’re just engaging with people on Facebook who have no interest in the products or services you sell, then it’s a futile activity.
As I mentioned above, you may be able to engage these Likes with certain posts that they are interested in, like pictures of cats, but your chances of engaging them with posts in your industry niche and converting them is zero.
So, by now we have discussed why buying Facebook like is a bad idea. I am sure if you were thinking of buying Facebook likes you must have changed your mind. Now Let’s discuss how to increase Facebook likes ethically.
Alternatives of Buying Facebook Likes:
#1 Pay Facebook for ads
Facebook provides types of promotions, website clicks, website impressions, post promotions. They will get you page likes as well.
#2 Utilize Facebook Ads effectively
To get most likes use insights and timing of people Check your existing audience age , interests , and days and time when they are active in Page Insights to see the best day to do paid Ads.
#3 Experiment more
There is no sure shot formula of success in Social media marketing. You have to hit and try. So do experiment with your page and don’t get disheartened by failures. Failure is first step to success. Learn something from each campaign you run and implement it on successive campaigns
#4 Content is King:
There is an old saying in digital marketing business “ Content is King”. This holds true even in social media marketing campaigns. The success of your Social media campaign depends heavily on your Content.The content of your social media campaign should be precise. Use images, videos or info graphics to convey your message. People tend to get attracted to visual medium more than written text.
#5 Promote your page:
Promote your content from your page to relevant Facebook groups, you will get huge number of likes.
Conclusion
There is no shortcut to success. I think i have made it quite clear that buying Facebook likes is not the solution for you. These kind of shortcuts will never be successful in long run. Not only it will ruin your Facebook page also it can potentially ruin your brand image. So in conclusion i will say smart shortcuts does not work, genuine efforts do pay. Be genuine make genuine efforts eventually your Facebook likes will increase. And those likes will be your potential customers.
RELATED POST:
Common Social Media Campaign Mistakes.
Common Social Media Marketing Myths.
How to Increase Youtube Subscriber.
