Case Study on Cleartrip : Business Model, Marketing, and competition is Indian travel Sites market

cleartrip case study

About Cleartrip

Cleartrip is an online traveling company which provides online booking service for flights and train tickets, hotel reservations, and domestic and international holiday packages.Cleartrip is headquartered in Mumbai and was founded by Stuart Crighton and Hrush Bhatt in 2006.


Founders of Cleartrip:

Stuart Crighton: Stuart Crighton is the co-founder of Cleartrip and working as a CEO of the company. Prior to Cleartrip Stuart worked with Abacus Distribution Systems, Asia’s leading GDS as Head, South and West Asia. He completed his graduation from London School of Business and is responsible for the expansion of Cleartrip across India, Pakistan, Sri Lanka, Bangladesh, and Nepal.

Hrush Bhutt: Hrush Bhutt is the co-founder and serves as director of Product and Strategy at Cleartrip Private Limited. In 1998, he worked at Plexus Technologies as Lead Designer and found their e-commerce strategy practice. He is graduated from Lawrence University, Appleton, Wisconsin, with Bachelor of Arts degrees in Economics and History.


Cleartrip focus on making the traveling easy for it users. It allows you to book flight and train tickets and also provides hotel room booking services.

Flight Booking: Cleartrip provides services for flight ticket bookings for your domestic and international travels. You can compare ticket prices for all the airways companies in a single window and book the best price ticket for yourself.

Train Booking: Cleartrip partnered with Indian Railways IRCTC to book train tickets easily. It provides a hassle free ticket booking experience and allows its user to cancel the booking through Cleartrip website only.

Hotels Booking: You can book hotels in almost all the cities through Cleartrip. Cleartrip offers you best prices for hotels across India and provides user review and ratings for each hotel.

Apart from bookings Cleartrip gives special offers on hotel and flight booking and provides holiday packages on discounted price. Cleartrip also provides a great travelling guide for all the famous cities and hill stations across India in its Activities Segment. With a list of famous eateries and places to visit and resorts at a particular place and help its users to fetch special discount at these places, Cleartrip is looking to focus more on this segment in coming years.

Cleartrip Business Model:

Cleartrips claims to be earning a margin of 15-20% from its hotel and activities businesses and a margin of 5-6% from the flights and trains booking. With average ticket size for domestic booking is between 8,000-9,000 rupees while on international bookings it is between 24,000-25,000 rupees.

Cleartrip carries around 2 thousand to 5 thousand transactions per day in flight and hotel bookings and planning to increase it to 10 to fifteen thousand in coming years. This is against 30,000 transactions per day. Which makes Cleartrip market share around 10 percent of total online booking market.

Cleartrip Marketing Strategies:

If we take a look at Cleartrip History. It always spends high on its marketing strategies with the series of TV commercial and social media campaigns, Cleartrip has become a popular name in online ticket booking market. It also uses various social media platforms to gather feedback and improve products, provide troubleshooting, offer customer service.Cleartrip spends an annual budget of 1.5 million dollars every year on marketing.


There are numbers of Indian travel sites in the market but names which stand out are Cleartrip, MakeMyTrip, and Goibibo. MakeMyTrip is the biggest competitor for Cleartrip in the market with 25% market share in Online booking in India. Also in hotel booking market, Cleartrip has to compete with giants like Oyo rooms.


You can access Cleartrip through its mobile application for Android and iPhone user and you can access it on your desktop by visiting
















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