A mega revolution in social media took place when Instagram was launched. This social media has now evaded just not our phones but our wardrobes and the fashion market. Gone are the days when people go for window shopping to check out outfits but now everything is in a tag or a hashtag.
The E-commerce market’s biggest strategy is Instagram to influence millennial consumers. Global consumer forum says that millions of investments are done on television and the print media, the luxury brands are using the economic way of promoting via social media.
Millennials are looking for the coolest ads and designs and Instagram highlights. Brands such as Gucci, Prada, Burberry have increased their consumers by 30% in 2017 by the increase of followers on Instagram and Twitter. The tags in the picture are money-making ideas.
With the advent of Instagram, Victoria Secret has been able to launch its affordable style section among teens of the USA and London.
Award seasons are the harvest time for luxury brands to take over social media. Everybody wants to know which celebrity is wearing what label. The Instagram tag of the brand in the celebrity’s page hikes the brand image. New designers such as Zuhair Murad and Prabal Gurung have become luxury brand designers thanks to the constant posts by Instagram celebrities.
Brand endorsements are easier via Instagram by celebrities. Sonam Kapoor mostly promotes L’oreal Paris to make up on her Instagram page.
The luxury brands’ market share also pushes them to use the strategy to dominate the fashion market
Luxury brands have Instagram fashion shoots and shows and also hire faces who have high social media values. The rise of social media models is also the current trend. Luxury designers such as Shane and Falguni Peacock have launched their E-magazine through Instagram, and also Suzanne Khan and Malaika Arora’s Label Life, Sonam Kapoor’s Rheson are on the road to becoming luxury brands all thanks to Instagram