Instagram recently launched their first ever shoppable Christmas catalogue on their platform. This enables its users to shop for Christmas products from their favorite brands and creators on Instagram. The new shop is currently available only in the UK for now.
Instagram announced on their business blog on Tuesday that they have teamed up with the top creators in the United Kingdom to help support small businesses with their sales during this holiday season.
The new catalogue is named ‘The Instagram Christmas Edit: Supporting Small Businesses’ and includes goodies and gifts from small businesses from various industries such as food, household items, fashion and so on. As mentioned by Instagram, the shoppable catalogue will include items from creators and brands from the UK including brands born during the pandemic.
Interested users will not have to worry about going to a different site to shop, as all the products available in the catalogue are present and linked to each brand or creator’s Instagram page. This allows people to shop for their favorite Christmas products without leaving their home.
At the moment, this might appear as a small step, but it certainly opens up doors for new possibilities and opportunities for Instagram shopping in the future. And it ensures small businesses aren’t losing revenue as the world continues to survive under a year old pandemic. With such recent additions, we slowly experience Instagram’s evolving ecommerce tools. Discover the catalogue here.
