LinkedIn has had record-breaking engagements recently & has also announced that their total number of users has reached 660 million. Since February, LinkedIn has seen over 8 million additional members just in the US, more than 3 million in Brazil and 7 million-plus in India as well. Not just this, LinkedIn is the only major platform that operates in China, where it has more than 48 million members.
Since 2016, when Microsoft acquired LinkedIn, they have seen more than 50 per cent of increment in the number of people who’ve joined the platform. Though the total number of members is not the same as the total number of people that are active on the platform, LinkedIn has still registered a lot more engagements since February this year, which reflects the efforts LinkedIn has been putting in for the platform.
Other than that LinkedIn has introduced a new set of guidelines for ‘Members First’ that focuses on protecting the members and preserve the trust they’ve built. These are the guidelines mentioned by LinkedIn on their blog:
–We provide our members with clarity, consistency, and control over their data. Simply, we tell our members what we will do with their data. We then do what we say we will do with this data. And we strive to provide our members with simple, easy to understand settings and controls so that they are in control of their data.
–We are focused on keeping LinkedIn a safe, trusted, and professional platform. Because we value professional expression, we use systems, technology, and reports from our members to detect and quickly remove any content that violates our Professional Community Policies. Members also rightfully expect content they encounter on LinkedIn to be legitimate. That’s why we are deeply focused on removing fake profiles, jobs, and companies.
–We believe two members with equal talent should have equal access to opportunity. To achieve this goal, we are committed to building a product with no unfair bias that provides opportunity to all of our members. There is a lot of work still to do, but we are focused on working across our company, with our members and customers, and across the industry to close the network gap.
–Finally, we’re a global platform with an obligation to respect the laws that apply to us. We also contribute to the dialogue that shapes these laws so that we can fulfill our vision of creating economic opportunity for every member of the global workforce.
If you look at the Trust score for all the social marketing platforms, you’ll notice that LinkedIn has managed to stay on top of the list consecutively for three years in a row. More the number of users, better the engagement will be. Digital marketers, it might be a good idea to focus more on LinkedIn compared to other platforms in the coming year.