About MeltWater:
MeltWater is a Software as a System(SaaS) company which develops tools that monitor social media to discover trends in your chosen industry and engage with your audience, it also identifies key influencers. It also assists its users in setting up searches, finding key influencers and tracking your online performance.
The company was founded in Oslo, Norway, in 2001 and is headquartered in San Francisco, California. The company employs more than 1500 people and has more than 25,000 clients internationally.
Benefits of MeltWater:
MeltWater is a tool made for business owners and digital marketers. This tool can help you to know how your brand is being received by the customers. Some of the benefits of MeltWater are listed below:
- It can help users to look for all the mentions of their brand online easily
- MeltWater supports monitoring from social media websites including Facebook, YouTube, and Twitter etc.
- Get instant insights to the editorial footprint and social echo of your releases, white papers, and blog posts
- It provides the latest news, trends and best practices in traditional and social media intelligence
MeltWater Features:
Monitor:
The monitoring feature allows you to get industry news to your in daily digests or real-time alerts. The integrated dashboard enables you to store all your social search results in one place.
Analyze:
It is an analytical tool to find out which campaigns worked and which ones didn’t. It helps users to track their media coverage patterns over time and you can create your own dashboard to measure your success.
Meltwater operates in the belief that business strategy will be increasingly shaped by insights from online data as organizations are looking at the outside more, beyond their internal reporting systems to a world of data that is constantly growing and changing.
Distribute:
It is a social media monitoring software that focuses on making it easy to connect with influencers as well as discover what is being said about you and your industry online. This tool helps you to distribute your content to the right audience.
MeltWater Pricing:
Meltwater offers quote-based enterprise pricing, meaning that the company tailors a special package for each client. Contact them for more information, and ask for your quote.The good news is that they do offer a free trial after consultation with no card details requires. Pricing may be reasonable for medium sized businesses and companies with a large marketing budgets, but I would assume small businesses would find this fairly pricey.
Final Verdict:
Meltwater’s features seem impressive, especially Meltwater Buzz Engage which is the social media engagement tool. The products are definitely aimed at larger businesses with a strong marketing focus and with teams large enough so tasks can be delegated. With all CRM tools I have come across there’s always room for improvement, but for any business that intends to understand their audience and grow their business, tools such as these are highly recommended.
