Video marketing has gained an authoritative voice in the field of Indian advertising and marketing industry. Leading brands in India are capitalizing big time on the potential of video ads. Some of the popular video marketing ad campaigns in India are:
Tanishq’s ad campaign by Lowe Lintas focussed on celebrating remarriage. This particular campaign, Tanishq-A Wedding to Remember got 1,286597 views on youtube.
Lakme CC Cream
Lakme used about 30 individual online videos to create an awareness about its new flagship product. In these videos, Sarah Jane Dias creates a new look with her skin specialist.
Mantastic Campaign by Old Spice
Old spice launched its ‘mantastic’ # whatsinthetub campaign with a purpose of reiterating the concept of smell ‘mantastic’ , with Milind Soman as the face of the campaign. This video ad received about 2,287,535 views.
Vodafone ZooZoo ads
Zoozoos are cartoon characters created by Vodafone India, during IPL season 2, to spread awareness about the company’s value added services. Series of zoozoo video ads were created when the Vodafone zoozoo page on facebook achieved 10 million likes.
[youtube https://www.youtube.com/watch?v=p_f9eTjcNW4 ]
Sunsilk launched their ‘Straight Baal Lock karo’ campaign. This campaign encouraged women towards straight hair. The youtube channel of this campaign got over 1,277,788 views.