Top Logo Design Tools For Better Brand Identity

logo design tools

Logo design tools are a great way to create visually appealing designs for a unique brand identity. Logos are essential branding elements; these tools make it easy for anyone to customise their logo in no time. You can be new in the field of brand design and still be able to use these softwares because their user interfaces are simple and give you plenty of options for customising your design from scratch or choosing from pre-made logos.

What is logo design?

Logo design is the process of developing a graphic symbol for a company, product or service. A logo design should be effective in communicating the brand at first glance. It should help in brand retention and creating a unique brand persona. 

Think of some of the most recognisable logos in the world: Nike’s swoosh, McDonald’s Golden Arches, Apple’s apple icon and Amazon’s smiley face. Each one is instantly recognisable even if you’ve never seen it before.

Logo design is not simply printing out an image on your business cards or website—it involves much more! It is the profile picture of your brand. It serves as a marketing tool and helps people identify with your brand and what it does by conveying trustworthiness through its simplicity.

The best logo design tools you must know about

The logo design process can be confusing and tedious, but it doesn’t have to be! With these tools, you’ll be able to create beautiful logos in no time. Let’s check them out :

Canva logomaker

Canva’s logomaker is a free logo maker tool that allows you to create a logo in a few minutes. It’s easy to use and has a user-friendly interface.

The tool has a library of over 5,000 fonts and symbols so that you can check if it is suitable for your brand. It also provides an option for customising your logo by adding colours, sizes and shapes according to your requirements.

The tool boasts features such as:

  • Quick logo design 
  • Easy customisation  as you can edit the colour scheme of your logo even after making it;
  • Unlimited revisions are possible.  If you aren’t satisfied with the first draft, the tool creates new versions until it fits your branding vision. 


Logojoy is an excellent tool for creating logos. It’s easy to use, and you can use it for free. You can also use Logojoy to create logos for your business or just have fun with it.

Logojoy has various templates to choose from and some premade logos already created with fonts and colours already matched up. With Logojoy, you can customise everything about your logo by changing the colour scheme or adding text, stickers or graphics onto the logo design of your choice.


GraphicSprings is a logo design tool that allows you to create a logo for your business or personal use. The tool is simple and provides various customisations, including font style and colour, shape and size, and effects like shadowing and glows. It’s free to use; however, additional customisation options are available if you upgrade your account for $29 per month.

GraphicSprings provides its users with 100% satisfaction guarantees on all logos created on the platform.


Looka is a logo design tool that allows you to create a logo in minutes. It’s free to use and doesn’t require any credit card information so you can get started immediately.

You can also use Looka for personal or commercial use and download the high-resolution file in any format you need (PNG, JPG, AI). You can change the colour of your logo on the fly and export it as an SVG file if that’s what you need.

Shopify Logo Maker

Shopify Logo Maker is an easy-to-use tool with various templates, suitable for beginners. It has a good selection of fonts, colours, shapes, icons, and images you can use in your logo design.

You can also choose from three different orientations — horizontal or vertical direction with or without text.

Adobe Illustrator

Adobe Illustrator is a credible design tool and SaaS software provided by Adobe Systems. The tool is ideal for creating interactive web content, animations, and graphic design elements such as typefaces, shadows, gradients, patterns, etc. It is commonly used for logos, illustrations, and pictures.

Logaster is an online service that helps create a professional logo in minutes! Their design algorithm makes logos based on your preferences from over 10 million designs from their database to find you the perfect fit! Once you’ve selected the design you like (or created one yourself), it’s yours for free or customises it further with up to 3 revisions.

Wix logo maker

Wix logo maker is a free logo design tool that beginners can use to create their professional-looking logos. It offers a user interface that anyone can understand and use, along with many different fonts, colours, and customisation options. This is the perfect option for beginners exploring the ideal tool to start their first logo design.

The interface of Wix Logo Maker will allow you to drag and drop elements onto your canvas and easily choose from thousands of fonts. You will also be able to select from over 40 unique shapes. No matter what type of business or organisation you have, there will be something available on this site for everyone.

The only downside is that there aren’t as many templates available compared with other sites. However, it’s still worth checking out if all else fails since most people won’t ever need more than one template (unless they’re creating multiple logos).


Logaster is a free online logo maker tool that helps you create logos for your company, blog, or startup in just a few minutes. It’s easy to use and has many features, such as:

  • A library of templates
  • Thousands of fonts to choose from (and an option to upload your own)
  • An extensive collection of icons

Benefits of using logo design tools

There are many benefits to using logo design tools. The best logo design tools are simple, intuitive, and fun. You don’t have to be a pro designer or artist for your logos to look great.

 If you’re looking for a way in which your business can stand out from the competition, then using well-designed logos is one thing that will help achieve this goal by making sure that people remember why it’s so vital for them, not just forget about what makes companies different (and thus more memorable) but also remember how much better yours is than theirs when it comes down doing business with others online or offline.

The best logo design tools will allow you to create a professional-looking logo and make your brand stand out. 


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