YouTube rolls out new child protect policies

YouTube Marketing

Youtube recently new changes to protect kids and their privacy on the platform and to address concerns raised by the US Federal Trade Commission.

According to the new policies all the creators will be required to designate their content as made for kids or not made for kids in YouTube Studio.

This how Google explained “made for kids” content in their blog “

According to the FTC, a video is made for kids if it is intended for kids, taking into consideration a variety of factors. These factors include the subject matter of the video, whether the video has an emphasis on kids characters, themes, toys or games, and more.

To help us identify made for kids content, in November we introduced a new audience setting in YouTube Studio to help creators indicate whether or not their content is made for kids. Creators know their content best, and should set the designation themselves. We also use Machine Learning to help us identify this content and creators can update a designation made by our systems if they believe it is incorrect. We will only override a creator designation if abuse or error is detected.


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