Unicorn Food-tech startup Zomato is coming up with new vertical on its mobile app. The company is planning launch over 2000 videos including comedy, reality, fiction etc. The originals are going live on Zomato app from September 16
Zomato has signed on food expert like Sanjeev Kapoor and comedian Sumukhi Suresh, Sahil Shah alomg with social media influencer Janice Sequeira among others.
Deepinder Goyal the CEO and founder of Zomato said in his statement “We are constantly looking for new ways to engage our users around food. Most of our users visit our app several times a week. This presents us with an opportunity to further delight our users using Zomato Originals”