19 Instagram Statistics you Should Know in 2022

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Considering the popularity and wide reach Instagram has become a necessary tool to grow and connect with your audience and customers. Here’s a collection of Instagram stats that show how powerful a platform it is for brands and businesses and why you should totally include Instagram in your social media marketing strategies.

Instagram User Statistics

#1 Instagram has over 800 million active User.

Instagram is the third highest social media platform after Facebook and Youtuber in terms of monthly active users. There 800 million monthly active users, Instagrammers regularly show their love for the platform. Also, 500 million people use Instagram every day second only to Facebook.

#2 80% of Instagram users come from outside of the U.S.

More than eight percent of Instagram users are from outside the US. According to digital marketing experts, the Instagram ad revenue will reach 6.84 billion in 2018. The US has 88 million Instagram users which are most followed by Russia, Brazil, Turkey, the U.K., Poland, Canada, France, and Japan all have more than 10 million active users.

#3 Instagram is used more by women than men

A study found that of the total number of Instagram users worldwide women are in the majority. The study shows that 38 percent of women and 26 percent of men regularly use Instagram to like, share, and post.

#4 Majority of Instagram Users are Below 30

More than 60% of Instagram users are below 30 years of age followed by the 30 to 49-year-olds accounting for 33 percent. Also, under the 30 years age cap, more than 54 percent of users are between 13-17 years of age. Instagram came second only to Snapchat as their most important social network for teenagers.

#5 Almost all the Instagram Users are on Facebook too 

According to a report, 95 percent of all Instagram users in the U.S. also use Facebook. Also, 54 percent of Instagram users use Pinterest and 49percent uses Twitter.

#6 Instagram users have pretty deep pockets

  • 38 percent of adult Internet users who make less than $30,000 per year use Instagram,
  • 32 percent of those who bring in $30,000 to $49,999.
  • 32 percent of those who earn between $50,000 and $74,999.
  • 31 percent of those who make over $75,000 per year.

#7 People Spend more time on Instagram

On an Average Users under 25 years old spend more than 32 minutes a day on the platform, while those over 25 spend more than 24 minutes a day. According to Instagram, Instagram Stories is one of the many reasons that has helped to increase the amount of time people spend on the network.

#8 Instagram users “like” over 4.2 billion posts per day

According to 2016 Instagram announcement, users like 4.2 billion posts daily and that was when their user base was “only” 500 million. Some people say Instagram is the happiest place on the internet. And that’s reflected in the number of likes.

#9 Instagram users share 95 million posts per day

On an average Instagram user share 95 million photos and videos per day. With the steady increase in users that number is sure to grow in coming years.

#10 Instagram user like Stories more

Instagram stories have been wildly successful since its launch in 2016. According to reports more than 300 million people are now using Instagram stories every day.

#11 More and More Brands are using Instagram Stories

Brands have also been making good use of stories. Instagram reported that in one month over 50 percent of businesses on Instagram published an Instagram Story. And a third of the most viewed stories are created by businesses.

#12 Instagram video is on the rise

Video posts on Instagram have been a huge hit with users since the feature launched in 2013. Its popularity has only increased since. And the number of time users spend watching video has increased by more than 80 percent year-over-year, says Instagram, and the number of videos produced every day has been four times.

#13 More than 25 Million Business Profile on Instagram

Marketers are rapidly increasing their adoption of Instagram to promote everything from clothing to concerts. Instagram’s latest internal figures show 25 million businesses have a business profile on the network, and over 200 million users visit at least one business profile every day. eMarketer found that 96 percent of fashion brands use Instagram.

#14 80% of users follow a business on Instagram

Instagram users are not shy about following brands they like. Eighty percent of Instagrammers follow at least one business.

#15 Bands post 4.9 times per week on Instagram

Top brands now post 4.9 times per week on Instagram making them twice as active as in 2015. To become a top brand on Instagram, posting high-quality content five times a week is a good start.

#16 75% of Instagram users take action after visiting a post

75 percent of Instagram users take action, such as visiting a website, after looking at a brand’s post.

#17 Instagram users are 70% more likely to make mobile purchases

A survey found that over a third of Instagrammers have bought something using their mobile device. It is a good news if you want to use Instagram to generate more sales.

#18 Instagram has the highest interaction rate

Instagram has a 2.2 percent per-follower interaction rate which is way ahead of other networks, including Facebook with its 0.22 percent rate.

#19 Hashtags improves post Engagements

Hashtags help Instagram users discover content and accounts to follow. The right hashtag, or combination of hashtags, will expose your brand to large and targeted audiences. By making yourself more discoverable on Instagram, you have a better chance of attracting new followers, getting more likes, and increasing engagement.


There are more than 33 Million Instagram users in India. The number is increasing day by day as many youngsters are preferring Instagram these days to share their photos and videos. More than 85 percent of Instagram users in India are younger than 45 years of age. So if your targeting young audience on your social media campaign Instagram is the perfect platform for you.


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