Klout is a platform that uses social media analytics to rate its users according to their online social influence. The company was founded in 2008 Joe Fernandez and Binh Tran. Klout uses data from social media websites like Bing, Facebook, Google +, Twitter, and Foursquare etc. to create Klout user profiles that are assigned a unique “Klout Score”.
What is Klout Score?
The Klout score is a numerical value between 1 and 100, which is determined by measuring the size of a user’s social media network and then correlating the content created to see how other users engage and interact with it. It aggregates, measures, and analyzes several social media activities such as re-tweets, likes, comments, shares, etc to identify a user’s Klout Score.
Benefits of Klout?
Klout helps a business in social media marketing, social media management, social customer service, and social media analytics. The tools provided by Klout help businesses in managing their social media and social care efforts in an effective and efficient way.
Klout score helps you evaluate and analyze the performance of your online marketing campaigns. Klout helps you determine which social media channels are helping you succeed and which accounts require attention. As everything is collected and aggregated, you can actually see the numbers of likes, shares, tweets, and mentions your brand is getting. With Klout, you have all the information you need to devise viable online marketing campaigns, become relevant in social media, and drive your sales through the roof.
Klout has some really powerful analytic tools which help you see a clear, concise snapshot of your key Facebook, Instagram, and Twitter and other social media activity to track trends and measure growth.
You can create your custom report or use Klout templates to learn more about how your followers engage with your content. It also allows you to export these reports to your system in pdf or .csv format.
Social Media Engagement:
Klout enables its users to execute a social media marketing strategy by creating, scheduling and publishing content. Klout enables users to schedule content which It allows users to publish online content at a specified time, day or frequency, even when you are offline.
Klout uses real-time data to intelligently sequences the distribution of your content so that your content reaches to a relevant set of audience. This drives higher engagement and sharing of your content as well as click-through rate.
Klout personal and enterprise pricing information is available only upon request. For additional details, contact the company.
Klout enables its users to identify influencers who can help you market your brand and reach a wider range of people that are interested in your product and services.Klout allows you to establish yourself as a trusted brand by delivering you a platform that helps you comprehend big or small your online influence is and how you can stand out from the rest of crowd.