Over the years with the rise of the internet, the buying process has been completely changed and businesses are also adopting this change by using digital channels for the lead generation instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. We can see substantial changes in recent years from the rise of new online and social techniques.
These days Buyers are overwhelmed with all the noise and they are getting better and better at ignoring the messages they don’t want to hear and researching what they do want to learn about on their own. Creating a solid lead generation strategy will help you build trust and capture the interest of your buyer before they are even ready to contact sales. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a salesperson. So businesses must make sure that they build their digital presence. So, here is the list of top 9 sources of lead generation online that can help your brand boost ROI, and make the most of your time and efforts.
Top 9 Tools to Generate Leads Online for Your Business
#1 Google Adwords
Google Adwords is an online advertising service which allows you to display brief advertising copy, product listings, and video content within the Google ad network to web users. AdWords offers services such as pay-per-click (PPC) advertising and cost-per-acquisition (CPA) advertising. It is world’s largest online display advertising network contributes to 97% of Google’s total revenues.
According to Google Economic Impact Report, Businesses make an average of $2 in revenue for every $1 they spend on AdWords which makes Google Adwords best lead generation source in terms of ROI.
#2 Facebook Advertising
Facebook Advertising is the most convenient and fastest way to generate leads online. It is the most widely used social media platform among all age groups with 64% of them using Facebook accounts for more than 80% of mobile social logins.
Facebook adverts allow you to create and publish your ads through a east to use Facebook Ad Manager tool. More than 93 percent of marketer prefer Facebook for social media advertising for both B2B and B2C marketing. More than 7 million advertisers are using Facebook to generate leads for the business.
#3 Linkedin Ads
LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches.
LinkedIn is the most effective social media platform for B2B marketing. 66 percent of marketer rate it as their most effective social media platform for B2B marketing.
#4 Twitter Ads
Twitter offers three types of advertising options promoted tweets, promoted accounts and promoted trends. The first two cost between $.50 – $4.00 per engagement and promoted trends will cost you $200,000 per day. Promoted tweets are exactly what tweets you have already tweeted that you wish to promote.
Twitter currently ranks as one of the leading social networks worldwide based on active users. It has more than 328 million monthly active users and 76 percent of the marketers uses Twitter for marketing.
There are more than 33 Million Instagram users in India. The number is increasing day by day as many youngsters are preferring Instagram these days to share their photos and videos.
More than 85 percent of Instagram users in India are younger than 45 years of age. So if your targeting young audience on your social media campaign Instagram is the perfect platform for you.
Data.com connects you to the right decision maker fast. It gives you the access to contact information for millions of professionals and saves time from hunting down the wrong person again.
Finding right person is the biggest task in lead generation. Data.com helps you find the right person by the company name, location, or function fast. Its database of contacts is always up-to-date, thanks to our technology and community.
Leadfeeder uses your Google Analytics data to show real companies visiting your website. It integrates with your CRM and email marketing tools to increase your sales intelligence. You get new online sales leads throughout the day which means you can contact your leads with perfect timing.
Leadfeeder will send your sales leads’ visit data to your CRM and email inbox so you’ve got the data where you need it. You can Set up your own powerful lead filtering and use our in-built lead scoring to know which company to sell to next.
GrowBots uses artificial intelligence to drive sales. It uses machine learning to increase the efficiency of your lead generation. It provides you with the best contact data available on the market and software to automate the whole outbound sales process in one place.
Growbots’ AI algorithms will generate tailored contact lists for your team in minutes, run all of your outreach campaigns, optimize team/individual results, and manage their inboxes, so each person can focus entirely on talking to potential customers.
ShootOffer is one of the best email marketing automation tool available in the market. It is a complete automation tool that allows you to create, send, track, and share your email campaigns.
ShootOffer is a complete email automation tool which not only gives you all the functionalities of other such tools but also improves the ROI of your campaigns thanks to its affordability.
So, this was our list of top 9 online lead generation tools available in the market hope you. But always remember to target the right platform is as important as targeting the right audience. To ensure the success of your campaign, be sure to target the platform that is most suitable for your campaign goals.