Managing is not a skill that comes by birth nor can be learned in a matter of seconds. It comes by practice and learning till the end of your career. The managing skills are quite an important aspect of the business. Social media marketing is a powerful and effective way to reach your marketing goal, a better person to be needed especially for the social media management. So you hire an eligible social media manager with all the requirements he/she needs.
Who is a social media manager?
Social media manager is a person within an organization, who manages the execution, monitoring, filtering, and measuring the social media presence of a product, or a brand of a particular organization.
In short, he who manages all the aspects of a product or a brand of an organization with the social media starting from making the strategy of product launch to its promotion to designing the visual effects etc.
But the work of social media manager is not just posting the content about their particular business on the social accounts, but there’s more included in it. The ability to manage the social media accounts for clearly understanding their customer needs, considering their reviews, suggestions and responding to them also includes. The manager also needs to utilize his/her time perfectly, they have their work to completed day to day. All these skills are taught but it is necessary to keep on learning advanced marketing techniques.
What’s the better way of learning than learning from real-time experiences? There are many successful marketers who are very keen on letting the other marketer know and teach them their experiences, mistakes and the tips and tricks for their success. These marketers have published their business success stories in the form of books that are definitely helping the young marketing people.
Here is the list of 10 books that every social media manager should read to enhance their skills.
#1 The art of social media: power tips for power users
This book is by Guy Kawasaki & Peg Fitzpatrick. This book gives all the steps and required information about the social media marketing even for the beginners in the marketing field. The authors give you very detail about how to write your content and what type of content to be shared. They have mostly focused on the content writing style in this particular book. According to them, there are 2 types to create the content. One is the content creation and content curation. One of the greatest strengths in this book is a chapter on “how to perfect your posts” explains a clear method.
#2 Social media marketing all in one for dummies
This marketing book is written by Jan Zimmerman & Deborah Ng. This book was published on November 6, 2012. It teaches the latest marketing techniques of social media. it is an all in one guide to social media marketing, a valuable way for businesses to reach current and reach new customers, assist customers with problems and complete transactions. It gives a complete guide to examine social media mix, tools, and technique using content to grow your brand using all the social media accounts and how to measure results and build on success.
#3 Likeable Social Media
The Likeable social media is written by Dave Kerpen. And was published on June 7, 2011. This particular book is the new york ’s time and USA Today bestseller. It gives the most practical and specific how-to advice in the marketing field. Dave Kerpen is co-founder and CEO of likable media, an award-winning social media, and word to mouth marketing. It states that a friend’s recommendation is more powerful than any advertisement.
#4 No Bullshit Social Media
The authors of the book are Jason Falls & Eric Deckers. It was published on 3 august 2011. It gives the detailed techniques for increasing sales, profits, market share and efficiency specific solutions for brand-building, customer services, R & D and reputation management facts, statistics, real-world case studies, and rock-solid metrics. It says, stops hiding from social media or treating it as if it’s a playground.
#5 Jab, Jab, Jab, right hook
This book was written by the New York’s times best selling author and social media expert Gary Vaynerchuk. This book gives an idea of how to connect with customers and beat the competition by mastering social media marketing. In this book, Gary Vaynerchuk is on a mission to improve marketers right hooks by changing the way they fight to make their customers happy. If you are an inexperienced social media marketer, you will definitely find this book helpful.
#6 The power of visual storytelling
The power of visual storytelling by Ekaterina Walters & Jessica Giglio published on January 8, 2015, explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations and other rich media. The book delivers a powerful roadmap to getting started while inspiring new levels of creativity within organizations of all types and sizes.
#7 Trust me, I’m lying
This book was published on July 19, 2012, by Ryan Holiday. It is based on marketing, journalism and the internet. This book explains by splitting into two parts. One part gives the information about why blog matters, how they drive news, and how can they manipulated and the second part shows what happens when this is done, how it backfires, and the consequences of the current media system.
#8 The art of social selling
This book by Shannon Belew provides the readers with a detailed methodology for growing sales and expanding their customer ways using social media. The readers will learn how to use content and conversations to build online relationships that transaction to sales. It shows the real-time examples to make the readers understand the strategy. The art of social selling is essential reading for every sales professional. It was published on 13 January 2014.
#9 Youtility: why smart marketing about helps not hype
The book Youtility is authored by Jay Baer. It was published on 27 June 2013. It gives the difference between helping and selling. The author offers a new approach that cuts through the clutter marketing that is true, inherently useful. He says, “If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life”. It has a very interesting concept that raises the interest in all of the readers.
#10 Social media explained
The book “Social Media Explained” by Mark W. Schaefer. He is the globally known marketer expert and author. His expert approach towards the social media gives the reader a complete guidance towards social media and its importance in the marketing. It was published on February 17, 2014. It focuses on the topics like, is social media marketing for every business? How to measure success? What platform works well for businesses? And more. This is such a simplified version among of all the social media books.