4 Most Powerful Women In Marketing And Advertising Sphere In India


  “Think Equal, Build Smart, Innovate for Change.” – UN

International Women’s Day became a buzzword this week and looks like not going to settle down even a wee bit. We can see the presence of a women in every sphere steering and orchestrating from small to large organizations.

Today’s article spotlights the 4 most powerful women who were unabashedly dominating the marketing and advertising realms with their crowd-pleasing avant-garde methods.

1. Kashmira Talati

Kashmira Talati is a Vice President at Publicis, the largest global network for advertising agency services. She has over 13 years of experience in building a brand, adverting, and marketing. Kashmira also worked with some of the iconic brands like The Economic Times, Brand Factory, Zee Networks premium channel, Lakme, BBC GoodHomes, Filmfare to name a few.

On December 28, 2019, she won the Social Samosa 40under40 award for her excellence in the advertising field.

2. Anvesha Poswalia

Anvesha Poswalia is a Senior Brand Manager-Digital at Asian Paints, one of India’s multinational paint company. Anvesh is a highly-motivated and dynamic marketing professional who is a master in building digital marketing strategies for various sizes organizations.

In 2017, she was featured in the “Top 50 Digital Marketing Leaders in India” by World Marketing Congress and CMO Asia.

3. Aditi Shrivatsava

Aditi Shrivatsava is the co-founder at Pocket Aces, a new age digital entertainment company that operates channels like FilterCopy, Dice Media, Gobble, and Loco. She also founded Intellecap Impact Investment Network one of the largest angel network investments company.

4. Smitha Laxminarayan

Smitha Laxminarayan is an Assistant Vice President at Kotak Mahindra Bank. She is well experienced in the brand and market strategy where she combined content and data to get Return On Investment (ROI). Ms. Laxminarayan led the Brand and Communication team at Housing.com with her breakthrough marketing campaigns and strived to deliver the best output by driving traffic and invoking the positive sentiment for the brand.

Smitha is the winner of Social Samosa 40under40.

Many women lead the organizations irrespective of the sizes with their brainstorming ideas and innovations. The article does not merely represent these 4 women; it talks about the women living their dreams. There are many unsung stories about women who lead the organization with great potentiality. Let the world know about them by sharing with us. Let’s spread and cheer them!


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