Big Four technology companies(Google, Amazon, Facebook, and Apple) never settle down for something. They glue us to their products with fascinating updates and bringing new features — a perfect payback to us.
Our article gives you a sneak peek on what’s happening in the world of two (Google and Facebook) of the Big Four companies with its latest pieces.
Google includes a new button “Request a Quote” in the search results
Google has brought many features as promised during Google I/O conference 2019. The new feature is cherry on the top to the businesses.
Recently google automatically added “Request a Quote” button in search results to give more scope to business listings.
Google My Business Product expert, Joyanne Hawkins is the first to observe the Request a Quote button where she took it to Twitter-
When a business name is searched, the button appears in mobile search results. The reports say that the Request a Quote button is not under testing and available to limited business listings.
The button applies to the one who is in Google My Business messaging feature where they can add this button to their listing.
A simple steps to turn on messaging feature for your business listing-
- Go to the app, Google My Business.
- Tap the location to manage.
- Click on Customers section and them Messages.
- Hit Turn on button.
- Messages from customers can be viewed and replied from Google My Business app. The new button is a substance for offering more leads to businesses.
Facebook gets penalized with $5 Billion for breaching of consumer privacy
Facebook always goes to a detention room for breaching its customers’ privacy issues. This time it created a record by getting fined $5 billion imposed by the US Federal Trade Commission. This is the substantial penalty ever in the world. Now Facebook has to heed upon new restrictions to make it answerable about users’ privacy.
FTC releases a press statement that,
“The $5 billion penalty against Facebook is the largest ever imposed on any company for violating consumers’ privacy and almost 20 times greater than the largest privacy or data security penalty ever imposed worldwide. It is one of the largest penalties ever assessed by the US government for any violation.”
The new order is to restructure the approach to privacy concerns from the corporate board-level down. It has to make robust mechanisms about the privacy of consumers.
Joe Simons, FTC Chairman in a statement
“The magnitude of the $5 billion penalty and sweeping conduct relief are unprecedented in the history of the FTC. The relief is designed not only to punish future violations but, more importantly, to change Facebook’s entire privacy culture to decrease the likelihood of continued violations. The Commission takes consumer privacy seriously, and will enforce FTC orders to the fullest extent of the law.”
FTC reports that more than 185 million people in and around the United States and Canada use Facebook, and the company monetizes by targeting advertisements and other targets. Last year, Facebook nearly generated $55.8 billion in revenue with the business advertisings.
After a yearlong probing by the FTC, they filed the company under privacy preferences in violation of its 2012 FTC order. The company following the targeting strategy has shared users’ data with third-party apps where users are unaware of such information.
A separate law enforcement actions were charged against Cambridge Analytica company former CEO Alexander Nix, and Aleksandr Kogan is an app developer worked in the company for using false and deceptive methods by encroaching person information from millions of Facebook users.
Amid Google trying to woo its billion users, Facebook is echoed with boos from public constantly. If Facebook not taking any serious steps and mechanisms may have ample reasons not to use Facebook in future.