With almost everyone adapting to being active on various social media platforms such as Facebook, WhatsApp and Messengers, it is essential to ensure your business is ready and set up for lead generation. In recent times, social platforms have seen a significant increase in online activity, and your business can use this opportunity to reach more users on these platforms. Here are four tips from Facebook to optimize your platform to generate more leads on Facebook.
Lead Capture
When trying to improve your lead generation process, it is crucial to capture leads on your social platforms. When offering your services and products to the audience, it is essential to inform them what and why they are signing up for. Let them know why they should join your business, what makes your products stand out from the rest in the market? Why should they share their personal information for your products and services?
Lead Magnets
It isn’t easy to get more leads if the audience is not getting anything valuable in return. Hence it is crucial for your company or brand to offer something in return for their personal information. You can offer a discount for people who will sign up for your services, or offer a free eBook, a one month trial for your services, and so on.
When you provide exclusive content in return for their information, you are offering value to the audience. This value will eventually help you convert these users to customers, which ultimately is your goal. You can include these exclusive one time offers in your ads or your posts.
Optimize Your Landing Page
Landing pages are one of the best tools your business has to gather more leads. If your current landing page isn’t doing much for you, try changing and testing different types of landing pages. In addition to that, you can also create a custom audience for your website, which should help with creating a retargeting audience. This should help you target users who did not convert the first time.
Lead Scoring
Once you start getting leads, it might become challenging to get in touch with each of them in the shortest time. This can lead to losing a potential customer. That is why you should try the lead scoring technique once you have an adequate amount of leads. With this technique, you assign points to customers based on their interaction with your content. This ensures you won’t miss out on the users who are most likely to convert.
For example, a customer who downloads your white paper is worth more than a user who chose to unsubscribe from your newsletter or emails. This ensures you focus on those customers first who have a higher chance of converting.
