Basics of Creating a Successful Digital Marketing Strategy


The strange thing about digital marketing is there’s no set formula for success. It runs on a hit and try method just repeat whatever is working for you. That’s what makes creating digital marketing strategies interesting. Now in this uncertain profession how to make sure your strategies work. The answer to this question revolves around your digital marketing objectives, your target audience, choice of channels, how to measure ROI etc.

While there is no set formula, here are 7 basics of creating a successful digital marketing strategy that can increase your chance of success.

#1 Defining Your Objective:

The first and most important aspect of creating a successful digital marketing strategy is to set a realistic goal for yourself. Everything else in the future of your campaign will depend on how clear you are about your digital marketing objectives.

#2 Choosing the right marketing platforms:

This is perhaps the most tricky step of your marketing campaign. One of the common mistakes in choosing digital marketing channel is to go after currently popular channels. However, you should look for channels where your target audience is present.

#3 Creating Relevant Content:

The success of your digital marketing strategy depends a lot on the quality of your content. Your primary task is to address the concerns of your target audience across their buying journey.

#4 Customize your content for selected channels:

Once you have a broad level content structure in place as defined above, you’ve to customize it for selected channels. The customization includes various types of content, i.e. text, images, videos, presentations etc.

#5 Use Paid Advertising for Initial Success:

Advertising channels like Google AdWords, Facebook Ads, and LinkedIn Ads are very relevant sources for creating initial success and to scale it. But also keep your efforts going for organic promotions on the side.

#6 Create Timelines: 

The final step before you start executing is to put timelines and responsibilities across relevant teams.

#7 Measure Results and Optimize: 

Ability to measure and optimize in real time is one of the key advantages of digital media. Ensure that you’ve defined relevant metrics and chosen relevant tools to measure your performance before you go live.


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