Case Study on CarDehko : Features, Funding, and Acquisitions

CarDekho-case study is a website and mobile application which facilitates its users to buy right vehicles for them. It does this through a user-friendly website and mobile app that carry rich automotive content such as expert reviews, details of all specs and prices, comparisons as well as videos and pictures of all brands and models available in India. It is a classified portal owned by Girnar Software and have tie-ups with many auto manufacturers, more than 4000 car dealers, and numerous financial institutions to facilitate the purchase of vehicles.

CarDekho case study


Cardekho was founded by two brothers Amit and Anurag Jain on 1st January 2008. Prior to Cardekho Amit and Anurag Jain started as an IT outsourcing company in late-2006 and generated enough revenue to seed-fund This revenue helped them not to raise VC capital early and bootstrap CarDekho for five years. Bootstrapping for first five years gave the company a chance to dilute less and negotiate better with investors on our own terms.

cardekho founders


Cardekho helps its visitor in many ways. If you are planning to buy a car for yourself is must visit website for you. Here are few features of the website.

  • New Cars: If you are looking for a new car then you can check features of almost every car available in India. You can also compare the performances of two or more cars. Know their On-road price for each state and avail special offers and discounts exclusively from Cardekho. Also, you can check the user reviews for every car before making a decision for yourself.
  • Used Cars: allows you to sell and buy used cars in your city across India. You can also check the true valuation of a car by entering the manufactured year and car model on the website. Cardekho also provides Cardekho Trustmark to the used cars inspected by Cardekho engineers. A trust marked car is as good as a new car, Non-Accidental, Non-Flooded and Genuine Cars. Get Comprehensive checking of cars on 217 check points and avail warranty from CarDekho.
  • NEWS and Reviews: You can also read news and reviews of the latest cars in the market and can watch road test reports and videos. You can also write a review for the car you own.

Cardekho also help you to apply for a car loan is various private banks, Cardekho is providing this service with the help of and you can also renew your car insurance or get insurance for new car also by choosing from more than 15 insurers.


List of Cardekho investors has some big names like Google Capital, Tybourne Capital, Hillhouse Capital, Sequoia Capital, HDFC Bank, Ratan Tata and Times Internet.

Car dekho Funding

With the help of big investment firms, the company is valued at about 366 million dollars (Rs 2346 crore).


In the quest of expanding in online auto classified market, Cardekho acquired and at the price of 11 million dollars

Revenue Model:

CarDekho major source of income is through display advertising AdSense. Cardekho provides car-purchase leads for original equipment manufacturers, used car sales, finance, and valuations, and handling customer relationship management for car dealers.


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