[Case Study] Curefit : Founders, Funding and Acquisitions

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Curefit raises $120M fresh fundings

About Curefit

Curefit is the platform to power healthy lifestyle and holistic cure across fitness, food, and mental well-being. cure.fit will guide users in developing healthy habits and enable easy fulfillment of all health-related needs. Founded in 2016 by Ankit Nagori and Mukesh Bansal the Bangalore based health startup provides an innovative combination of engagement, coaching, and delivery through a combination of online and offline channels.

Curefit Mobile Application

The Curefit mobile application provides an integrated platform to power healthy lifestyles and holistic cure across fitness, food, and mental well-being. The application guides you in developing healthy habits and enables easy fulfillment of all your health needs, be it exercise, food or mental health. Curefit whole operations are divided into three parts.

  • EatFit: 

    Eatfit is a subscription-based food delivery system which provides low carb, high protein, low fat freshly prepared calorie counted food prepared and home delivered to your doorstep. You can choose from a variety of cuisines and currently, EatFit meals are available now in 14 locations.

  • CultFit

    These are the fitness centers provides best workouts like Zumba, Yoga, Boxing, Wrestling, Mixed Martial Arts and many more with professional trainers at your nearest CultFit center. Currently based in Bangalore you can book workout sessions and membership packs for these Cult centers.

  • MindFit 

    Mindfit is a mental fitness program from by Curefit which provides different forms of Yoga like Hatha Yoga, Core Hatha Yoga and APM (Asana, Pranayama, and Meditation).

Curefit Founders

 

Mukesh Bansal

IIT Kanpur Alumnus, Mukesh Bansal was the co-founder of fashion retailer Myntra which was later bought by Flipkart in 2014. After that Mukesh went on to become the head of commerce at Flipkart. Then he left Flipkart in 2016 to start CureFit.

Ankit Nagori

An IIT-Guwahati alumnus Ankit Nagori, is an ex-chief business officer at Flipkart. He left Flipkart in 2016 with Mukesh Bansal to start Curefit.

Curefit Funding:

Since starting out in April 2016, CureFit has raised 55 million dollars in 6 rounds of fundings in equity and debt.

In July 2016 Curefit raised 15 million dollars in the first venture round followed by 3 million dollars in 2017 in the second venture round led by RNT Capital. In Jan 2018 the startup raised 10 million dollars in debt financing by Axis Bank and HDFC Bank. Recently in April 2018, Curefit raised 41 million rupees in venture funding round led by Ananth Narayanan, Binny Bansal from Flipkart.

The company has 50,000 customers in Bengaluru and the Delhi-NCR and planning to launch in Hyderabad and Mumbai this year.

CureFit Acquisitions

Recently CureFit invested $3 million and got a majority stake in Bengaluru-based fitness startup Cult. The startup has also launched a unique HRX workout with Hrithik Roshan, and also acquired the fitness club The Tribe, B2B logistics startup Opinio, and online foodtech company Kristy Kitchen.

 

 

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