How to create a Twitter Lists and Use it for Businesses

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What is a Twitter List?

A Twitter list is a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list. A Twitter list can help you find, monitor and interact with the right people easily. In this Blog post, we will discuss how to create Twitter lists and how to use Twitter lists for business.

How to Create a Twitter List?

Here are the steps of creating a Twitter list on the desktop with screenshots.

#1 First Step is to click on your profile icon to show the drop-down menu and then click on lists.

Then click on the create new list button and select a name for your list, and a short description of the list.

Then select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list).


You can always add or remove people from your Twitter lists by following below given steps.

  1. Click the overflow icon on an account’s profile.
  2. Select Add or remove from lists.
  3. A pop-up will appear displaying your created lists. Click the checkbox next to the lists you would like to add the account to or uncheck the lists you’d like to remove the account from.

Now that you know how to create a Twitter List, let’s take a look at some of the ways to use Twitter lists for business marketing.

#1 Get Latest Industry News and Trends

By creating a list of top websites and users who constantly share breaking news in your industry in your field you can keep up with the latest news and trends on Twitter without getting distracted by irrelevant tweets. It will not only unclutter your Twitter feed but also increase your profile’s status as an industry leader.

#2 Engage with your customers

Create a list of all of your customers and potential customers and use this lists for varied types of engagement with your customers like responding to customer queries and complaints. Also, use the lists to actively delight your customers with information and content which is really helpful to them. Retweet those loyal customers or tag them on your latest offers.

#3 Engage with Employees & Peer Groups

The Twitter list can also improve your interaction with employees and peer groups. By creating a list of all your employees, you can use this lists for engaging with your employees. You can get an idea of what they are up to in one glance. If their twitter activity is relevant to your business audience or potential customers, it can also be a utilized as a source to retweet.

#4 Keep Track of your Competitors

You can also create a list of all your competitors and monitor their activity on this social platform, track their updates, keep up with their latest offers. You can keep the list in private mode and track all of your competitors without their knowledge.

#5 Meet Influencer in your Niche

Create a list of top influencers in your field to connect and build relationships with them. You can also use it to find out the type of content they promote, and their sources, to help you in your content strategy.


Twitter is a widely used resource to collect and share information, as well as interact and develop relationships with others in your field. Creating lists helps improve your Twitter experience. And building lists isn’t a one-time activity.



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