Modern Indian women are driven and ambitious. They are not shying away from following their passions. Be it setting up own businesses, or pursuing their love for Dance, or taking a plunge in their favourite Sport, they are chasing their dreams unabashedly. But many a times, despite mental toughness and resolve, their bodies preclude them from giving their best. Constant fatigue, tiredness, frequent headaches, hair loss etc are some of the issues that challenge them on regular basis. These are amongst the common symptoms of iron deficiency and can get in way of their goals.
‘Iron supplements category has by and large operated at a functional level in India. We wanted to reposition the category & shift the focus of conversations from the product to the aspirations of women, thereby building stronger relevance & affinity for the brand in her life’ said Ramesh Yadav, Global Head of marketing- Maharishi Ayurveda.
“Raktda presented an exciting opportunity to create conversations around the importance of iron in our dietary regime. Given the lack of education around this category, we had a dual-pronged challenge of creating condition awareness whilst keeping the aspirations and realities of today’s women at the center”, averred Ketan Desai, President and Growth Officer, Grey group.
For over 35 years Maharishi Ayurveda has been making the science of Ayurveda more relevant for Modern lifestyle. With a footprint in 40 countries, Maharishi is renowned for its expertise and superior solutions. Its extensively researched products offer holistic solutions for body, mind, and soul for a more vital and fulfilling life.
