PPC Campaigns – Extracting High Mileage With Limited Budget


Boost your business through economical Pay-Per-Click ad campaign with a smart move and an effectual marketing strategy along with a proper resource planning.

Limited budget for PPC ad campaign? It’s a crux which can be overcome with patience and with effectual resource usage. But worry no more. With a limited budget, you can achieve a massive leverage of the resources with proper planning and a smart move.

Some of the Suggestions are listed below:

#1 Clear goals

Why are you advertising? To increase sales of the product or to create brand awareness. Where are you likely to find your target customer? Facebook or Twitter? Once you have the answers relating to your target audience, you can make well-informed decisions about the form of advertising to use and the price involved.

#2 Keywords

Marketers should smartly select the keywords. It basically means to avoid generic keywords and select specific ones. Specific keywords will target the correct audience, maybe for a lesser cost. Also, include negative keywords to prevent your ad being displayed in unnecessary search strings. Pay per click or PPC advertising service provider may help the advertisers create ads targeting specific keywords.

#3 AdWords Extensions

AdWords extensions can help provide extra information about your product. If you are working on a limited budget, you must definitely make use of these extensions. AdWords-certified partners can help research and organize keywords.

#4 Ad categorization

Online advertisers display different keywords for different audiences or groups. They may differ based on their location or language. Hence, it would be advisable to create separate ads instead of a single all-inclusive ad campaign. PPC services like Bing will prove helpful in ad creation and optimization.

#5 Relevant pictures

Photo shoots for ad campaigns are of extreme importance. Your adʼs visual presentation should be appealing to the customers for them to view the product features and spend more time on your ad. Advertising your product with bad photographs is a complete waste of your resources.

#6 Return calculation

  1. a) Return on Investment (ROI): The main purpose of advertising is to get maximum ROI. ROI is calculated as follows:

ROI = Profit – Spending/ Spending

For instance, in a PPC campaign, various costs have to be included such as banner ads, website costs, etc. other than the campaign costs. This basically means that investment is calculated not just by taking the advertising cost into account but by taking the overall cost. Calculation by PPC companies is done as follows:

Pay-per-click = Advertising cost/Ads clicked

b) Return on Ad Spend (ROAS): This is calculated as follows:

ROAS= PPC cost – PPC revenue/PPC cost

c) Cost per Acquisition (CPA): CPA is the most significant way of identifying the amount to be spent on a campaign. It can be calculated as follows:

CPA= Total campaign cost/Total number of conversions

#7 Testing

Do test your ad copy, landing pages, images and offers before launching your ad campaign. A detailed study of the statistical report will help in understanding the factor that drives them to success. Frequent removal or change of ads is a big no. You should give it enough time so that adequate data can be accumulated through it and used for making more informed decisions in future.

Even the most successful strategies will require re-assessing from time to time. Only a timely analysis will save you from losing on the advertising budget so that a modification can be made when necessary. Monitoring and strategizing will only help you to optimize the cost and generate high revenues.


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