Top SEO Reporting Tools You Must Have For Your Agency

When it comes to the creation of useful SEO reports for your clients, it becomes cumbersome to balance the best. A business that has not tweaked the parameters of its services does not remain successful in the coming years. Consistent improvements to fulfil the customer’s needs go hand-in-hand with a continued service. This can only be done with the assistance taken from SEO reporting tools. These tools also allow you to keep a track of how your search engine marketing efforts can be boosted. SEO reporting tools are beneficial for digital marketing agencies.

SEO tracking tools identify what pages are being visited the most. The total time visitors are interacting with your page. Pages that are not capturing much attention and so on. It also helps you to identify the errors, correct them and highlight them as appropriate. Enlisted below are some advanced SEO reporting tools that are capable of understanding any aspect of visitor interaction with your website. All of these are intuitive SEO reporting tools that do exactly what you want them to. Let’s have a look:



Asana makes it easier for digital SEO agencies to keep the workflow structured and organized at a single place.

  • It is a great tool for team collaboration and project management.

  • Asana is widely popular amongst local business to non-profits and so on.

  • Asana’s workflow and team solutions help agencies to report, track, organize and manage every single aspect of the client project.

  • Its advanced search functionality allows running reports based on specific criteria that is quite important for your team.

  • With Asana’s reporting features, you will always know where your work stands.

It is available for free, premium and enterprise versions wherein free is a basic version for teams that are just getting started. The premium version is available for $9.99 and has some advanced features.



  • DeepCrawl allows in managing technical aspects related to the SEO. It allows search marketers to create a reliable, effective and accessible website.
  • With DeepCrawl, you will spend lesser time analyzing your data and more time in evaluating informed recommendations.
  • The tool offers insight discovery where the knowledge acquired is valuable enough in identifying weakness at a technical level.
  • Using these insights, site owners can test website changes against a live website, reviewing canonicalized pages for a correct tag, run site audit and so on.
  • In short, it is a paid tool that allows to identify and correct technical SEO issues that search engines look for.
  • There is no downloading work required. You will be able to view a clear picture of the issues once you log in.



  • SEOptimer is a website SEO checker that reviews your website and helps identify problems that could be holding your site.
  • It also provides a clear and actionable list of suggestions to improve.
  • The tool is perfect for SEO experts, designers, business owners and digital agencies that are looking forward to improving their website.
  • It is a free SEO audit tool that offers detailed SEO analysis and provides clear recommendations to improve online presence and rank better in search results.
  • It’s super fast SEO analysis and execution helps you stay on top of improvement landscape.
  • SEOptimer helps you to acquire a deeper understanding of various facets like usability speed, social signals and so on.



  • ReportGarden centralizes the link building data to allow you to manage your SEO campaigns in a shorter time span.
  • You just need to put together your link building prospects and add the required data to keep track of the progress.
  • The information about prospects, live links, clients and link builders keeps track of important data in a single tool.
  • The interface is so clean and clutter-free that makes it easier for you to present relevant campaign data to the client.
  • Easy and quick reporting with all the stats is included.

Screaming Frog


  • Screaming Frog SEO spider is a website crawler that allows to crawl website’s URL and fetch key onsite elements to analyze onsite SEO.
  • It analyzes page titles, meta descriptions during a crawl and identifies long, short, missing or duplicate metadata across the website. It is a freemium tool with both free and paid versions made available.
  • You can also find broken links, analyze audit redirects, explore duplicate content, generate XML sitemap and so on.



  • This serves as an all-in-one marketing toolkit for SEO professionals.
  • Technical SEO auditing, advertising research, backlink analysis, keyword research, PPC research are some of the core functionality of this tool.
  • The tool encompasses everything right from paid campaigns to content strategy. This is the reason SEMrush is trusted by highly successful brands like Amazon.
  • This paid tool makes keyword research a piece of cake.

Moz Pro


  • Quality traffic, measurable results and higher rankings are what you get with Moz Pro. It helps SEO experts target the right keywords to creating custom reports.
  • Strategically targets keyword with accurate volume and difficult
  • It makes complex analysis so easy and also generates qualified website traffic.
  • You can also track rankings and know what searchers everywhere see by tracking local and national searches.
  • It offers a holistic view of how you rank for your keywords via search visibility score.
  • Moz Pro offers real insights to link equity. Also, you can create custom reports with ease.
  • It comes with 30 day free trial. The pricing plans starts with $99 per month (standard), $179 per month (medium), $349 per month (large), $999 per month (premium)

Analytics Canvas

Analytics Canvas

  • It is one of the leading data analysis tools that manages and automates your data to quickly get the answers you need.
  • It offers clean data reports with easy to audit workflows.
  • It allows you to export your data to excel once you are done. A visual representation in the form of graphics and charts is made available.
  • You can manage Google analytics account, campaign along with profile all together in a single dashboard and then assess them as combined data set.
  • Starts at $49 USD per month, this tool lets you discover the benefits of visual data analysis.



  • Megalytic is an analytic tool that helps businesses integrate data sources like Google Adwords, LinkedIn, Google Analytics and also to import local data sources for effective analysis.
  • Use of insightful data to create reports and help decision makers lead towards business growth.
  • It eliminates the need to manually send report to the clients. The entire process is automated. You can choose to send it instantly or schedule it to be sent periodically.
  • Starts at $39.99 per month with a basic version.

Sprout Social For Social Media Report


  • It is an all-in-one social media monitoring tool that tracks the performance of social media activities across various platforms.
  • Tracks performance of Facebook pages, Twitter profile, business review, website performance and so on.
  • Reports cover every single aspect of your social profiles.
  • Priced at $49 per month for growing businesses, $99 per month for advanced, $199 per month for enterprises and agencies.

Over to You

So, this is a quick list of some top-notch SEO reporting tools. We hope you will find these tools valuable with respect to reducing workload, saving your time and helping you maximize ROI.

It’s time for you to take the decision now! See how these tools can be of great help to your business.



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