Who are Micro Influencers?
Micro Influencers are those social media users who are not big celebrities, experts, or public figures but who work or specialize in a particular vertical and frequently share social media content about their interests. They might not have a social media following in Millions but typically in the thousands or tens of thousands but they boast hyper-engaged audiences.
How Can Micro Influencers help your business?
Even Though micro-influencers have fewer subscribers then big celebrities engaging them in the promotion can be more profitable. A study says micro-influencers have more trust and close relationship with the audience than big influencers which is critical for purchasing decisions.
So, here are top 3 reasons companies choose micro-influencers?
- Micro Influencer delivers higher post engagement.
- They are more cost-effective.
- Micro Influencers provides higher conversion rate.
How to Find Micro-Influencer for Your Business?
One of the easiest ways to find the right micro influencer for your business is to hire an influencer marketing agency. But this may increase your budget as agencies have their own commissions. If you want to be more hands-on in finding the right micro-influencer here are seven aspects you need to keep in your mind.
#1 Goal of your marketing campaign
The first thing to consider when finding the right micro-influencer is to make a clear list of goals you want achieve with your campaign. For Example, if you want to generate more leads for your business? Go for the micro influencer that frequently hosts contests or giveaways on their social media accounts.
#2 Audience You want to reach out
While finalizing a micro influencer for your marketing campaign look how well the followers of the influencer align with your brand’s buyer personas. Here are few metrics to consider:
- Where are the majority of the micro-influencers’ followers based?(Location-wise)
- Are they mostly male or female?
- Which type of posts resonates with them the most?
#3 Does Influencer Already using your products
Working with a micro-influencer that’s already using your product or service has several benefits like the partnership will be more natural and appears more genuine to followers. Also, if the micro-influence is already a fan of your product he or she are more likely negotiate lower fees.
#4 Kind of content does the micro-influencer posting
Another very important aspect to keep in mind while finalizing micro influencer for your campaign is that the content of micro-influence must be aligned with your perceived brand image. It is crucial that the posts he or she creates for you should look like a natural post and there should be no mismatch with their earlier content.
#5 Post Engagement
Review the social media accounts of the micro-influencer to see how many likes, comments, and shares each post gets. If the influencer is able to get its followers to engage with their social media posts, the influencer marketing campaign becomes more effective. Also, the algorithm of most of the social media platforms works in the favor of posts with more engagements. Hence, the higher the engagement rate the influencer gets, the more expensive the campaign will be.
#6 Platform that micro-influencer are using
The most basic factor for evaluating influencer marketing budget is which social media platform are you choose. Each social media platform has its own “market” rate. Instagram is the most preferred choice for social media influencer marketing followed by YouTube and Snapchat.
