YouTube has now become the world’s second-largest social media platform and third most visited site after Google and Facebook. People all around the world are watching more than 1 Billion hours of YouTube videos every day and more than 300 hours of videos are uploaded to YouTube every minute. So, if you want to make your voice to be heard to a large chunk of people Youtube advertising is one of the best ways to do it.
In this article, we will talk about the six different types of YouTube ads, Youtube advertising platform itself, and the specifications for each ad type with a firm understanding of the best practices for marketing to a YouTube audience.
Types of YouTube ads
- Skippable video Ads (TrueView ads)
- Non-skippable video Ads
- Bumper Ads
- Overlay Ads
- Display Ads
- Sponsored Cards
#1 TrueView Ads
Also, known as skippable Ads is the best way to drive brand engagement on YouTube. These ads can be skipped after five seconds. It is the safest bet for advertising on Youtube as you only have to pay for these ads when the viewer watches 30 seconds or more Unless you’re optimizing based on action or reach.
TrueView ads come in two formats, In-Stream ads and Discovery ads. In April 2018, Google introduced TrueView for Reach, a new way of optimizing your TrueView ads based on your campaign goals. Rather than paying whenever a prospect watches your ad to completion, TrueView for Reach enables CPM (cost per 1,000) pricing for these shorter ads, meaning you’ll pay per 1,000 views. To be eligible for this type of optimization, your ad must be between six and 30 seconds.
#2 Non-skippable video Ads
These are the longer ads used to tell a deeper, more nuanced stories. These ads are paid for on a CPM basis. Non Skippable ads have a time limit of only 15 to 20 seconds which is a great news for mobile users in particular: shorter ads use fewer data and are less of a time commitment.
#3 Bumper Ads
Bumper Ads are also Non Skippable ads but they last only six seconds, max. Like non-skippable ads, bumpers are paid for on a CPM basis.
#4 Overlay Ads
YouTube overlay ads are banner advertisements that you’ll often see running along the bottom of a video. They can be simple text ads like the one above, or image-based banners.
#5 Display Ads
Display ads appear above the video suggestions list. Display ads on YouTube can be managed from within AdWords, allowing you to double up with the Display Network for maximum reach.
#6 Sponsored Cards
Cards are small CTA pop-ups you can set to appear within the YouTube player. You can use them to add interactivity to your videos on desktop or mobile. Sponsored cards appear as a small information icon, sometimes accompanied by a text CTA that appears upon mouseover.