Ever wondered why people prefer branded products instead of purchasing anything in the market? This is only possible if people trust the brand, and building trust starts with improving brand awareness. This is especially important if you just started entering the industry or relatively a small-sized business looking for growth. Your target audience should have trust in the products and services you sell since customers are skeptical about new brands.
But luckily, there are some psychological factors that, when used properly, can help increase brand awareness and build trust among your customers. If you can master these factors, it’s easy to influence the perception and decisions of your customers. These factors are also useful when trying to convert potential prospects for your business.
Here are five factors that will help improve brand awareness:
Colours
Great vibrant colours on products have been known to attract more people compared to a bland colour combination in general. More than ninety per cent of purchase decisions are based on the colour of the product, and in most cases, these are subconscious judgements. Colour has a significant influence on the customer perception of a product, hence its fitting to use colours that best represent the personality of your brand.
Social Media Influence
One of the most efficient methods to increase brand awareness is to build connections with customers on social media channels. Brands who regularly stay active and interact with customers on social platforms, usually have better brand loyalty.
Further, it helps influence user perception of your brand. Customer decisions are also heavily influenced by posts on social platforms from people they know. Therefore, try to keep yourself active on social media platforms and use it to share relative and useful content to the users. Over time, it will also help build better brand authority.
Storytelling
Sharing your brand’s values using interactive storytelling methods such as videos can help improve customer relations. More than sixty per cent of the people visit a website after watching a video of a brand.
Visual storytelling is an excellent tool for brand awareness as people remember more details when they see a video, compared to reading the same thing in a post. Further, sharing intriguing stories with your customers will help build brand loyalty as users tend to stay with a brand if they share the same values.
Transparency
Honesty and transparency are crucial for the success of any business. If you make promises about your products that you cannot deliver, people will quickly sideline your business and move on to the next best option.
In most cases, a customer is loyal to a business or a brand, only when they offer a seamless experience, consistency in quality and a reasonable cost. Hence, it’s best to stay transparent and share honest information about your brand and its products. Being consistent with your promises and products will lead to building a stronger bond between your company and its customers.
Customer Experience
As mentioned in the last factor, customer experience is a core factor in building brand loyalty. It isn’t uncommon to find cases where customers are ready to pay more if they have had a good experience with a brand.
Better experience usually depicts trustworthiness in a brand, which should be the first goal when trying to grow your business. Whereas, having customers who had bad experiences with a brand don’t waste any time switching to another brand.
It would help if you also considered the fact that people are influenced by the purchase decisions of their friends and families. Customers who have had a bad experience may influence the decision of the people they know, leading to losing out on potential customers. Thus, always prioritize the best customer experience, regardless of the business size.
