How To Create Engaging Tweets in 280 Characters?

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Twitter is considered as one of the most powerful marketing tools for business. The Twitter allows a platform for the businesses to share updates and latest news to their current customers or maybe for new customers. It also helps in engaging with the customers, by providing a good communication network. By using Twitter, you can reach the audience throughout the world in just a few minutes.

Marketers have leveraged Twitter’s popularity in many innovative ways such as:

  • Creating brand awareness
  • grab more leads
  • gather rich insights
  • expand their target reach and more.

But unlike Facebook and many other social media platforms, Twitter has a character limit of 280 characters. Although, the 140 character limit was a mainstay of the platform, but in November 2017 Twitter refurbish this feature by extending the tweet limit to 280 characters.

While having an appealing cover image or an optimized description will certainly help you gain brownie points on Twitter, you won’t be able to perform an outstanding Twitter marketing without working on your content.

To help you write engaging tweets, We have come up with this comprehensive post to create engaging tweets in 280 characters. So let’s get started.

#1 Make your tweet visually appealing

By now we all know that visual content has a larger retention rate than plain simple text which results in higher engagement rate and CTR. Incorporating videos, clips, GIFs, and images in tweets give your brand a much clearer voice. It helps you convey your point better and grabs hold of your audiences’ attention, instantly.

#2 Speak your audience’s language

To earn more engagement on Twitter, one of the prerequisites is knowing your audience. The most successful brands on Twitter go even further, they speak their followers’ language and are familiar with their everyday struggles. In the process, the most successful brands develop a consistent voice that their followers come to expect and even playfully interact with.

#3 Shorten your URLs

As marketers, we have a natural desire to track and measure, and that extends to tagging our URLs. Unfortunately, tagging URLs tends to make them rather long. And ugly. To make your URLs nice and neat again, the simple solution is to shorten them using a tool like Bitly. Both even let you customize your shortened URL text. You can take this one step further and set up a custom domain to use as your brand’s unique URL shortener.

#4 Use Relevant Hashtags

o run a dedicated marketing campaign, it is imperative to use hashtags and leverage its power. This is where hashtags can help you get a great response. Hashtags give you a unique touch in the market and help remind your audience about the brand. But one must be aware of how to use hashtags in Twitter effectively to reap its positive results.

  • The first thing you need to do is come up with a unique hashtag that relates your brand. Make sure you don’t combine more than 3-4 words together and it is easy to understand.
  • You can use different Hashtag analytic tools like Socialert to discover new or trending hashtags. The reach of the hashtag can also be calculated through such tools.
  • Although it’s an obvious point, do not use an already used Hashtag. Make it original and free from profane language.
  • Don’t cover your entire tweet with different hashtags, instead, use up to 2-3 hashtags along with your main hashtag.

#5 Integrate Emojis into your Content

Emojis have gone on to become the new global language in our advancing social world. After all, we all take the assistance of emojis while chatting with our friends and family, then why not we include them in our tweets as well?


Since Twitter supports all kinds of major emojis on its platform, one can simply include them in their content. In this way, not only will it make your tweets more visually appealing, but also help readers understand your tone and emotion behind the tweet. Also, more people are likely to retweet your content if it is unique and interesting to read.

#6 Be Active on your Account and Engage with People

Regularly engaging with your followers and other users via tagging, retweeting and replying immediately lets new followers know you and gets more eyes on your brand. Writing out a detailed, thoughtful response will score you more potential followers than a brief one-word reply.

Tagging other brands as a compliment is a popular tactic to show some love to others in your industry. In turn, they might give you a shout out as well. Likewise, being tagged in a tweet can help you tap into new audiences by understanding who else is sharing your content. If you want to be tagged by others, you should do the same yourself.

#8 Cross-Platform Promotions

There are very little chances that your Facebook or Instagram followers are following you on Twitter also. You can attract your Facebook and Instagram followers to Twitter also by sharing your Tweets on these platforms.


If you want to write tweets that get more engagement, you can learn some valuable lessons from brands who are already winning the engagement game. Just follow the seven cardinal rules of Twitter engagement above, and don’t forget to adapt them as necessary to suit your brand’s unique style and voice.





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