How To Use Snapchat For Marketing


Have you ever known that Snapchat could be used for marketing?

If yes, that’s great!

If not, you’re welcome.


To know more, keep on reading….  
Snapchat is one of the most known and popular social platform presents. It is one of the fastest growing social platforms with over 100 million active users. Snapchat is a mobile photo messaging app that allows users to take photos and short videos that lasts approximately 1 to 10 seconds, after that, they disappear.It provides many interesting and beautiful filters that are really making the users addicted to it, also Snapchat has extended its services to texts, chats and video calls. But the only problem is, These snaps in here have a very short timeline. It lasts until your followers open it, once opened it quickly disappears. So, if you think of it, you would get a doubt that, how come the snaps which only for few seconds can be used for business. Isn’t it waste of time and effort? Absolutely No! Most of the people use Facebook or other social platforms for promoting their business. Very fewer people use Snapchat for this purpose, so don’t you feel less competition in here? Obviously, it is! Less competition and you can target to your audience more efficiently. So, let’s jump into the lane and see how exactly we can use Snapchat for business?

Before that, sign up for a new Snapchat account and customize your profile by putting your company logo or anything you wish.
Content is  king:

Who doesn’t know the content is king when it comes to managing a business? So, even if the time duration of the snaps is less, Who cares? Unless your content is captivating and conveys the audience what your product and service are about. Make use of Snapchat to tell the audience what your company is about?, what your product is? How does it work? What are its benefits if one uses it? Every single thing that you think will help you in promoting your business, add in the Snapchat by taking photos and videos.
If you are in the clothing industry, post some photos and videos of a person wearing it. Also the short videos of the photo shoot, that is fun to watch yet does your promotion.
If you have the food business, use the same tactics, the pictures of the food and videos of eating it or maybe cooking videos. Also when you post the videos, play music in the background that makes it more interesting.
These stories allow the interest of your followers to see your content regularly, and also will bring them to you to try it.

Regular posting:

Regular posting means posting many times a day, the more you post, the more you reach for your audience. In the regular posting, only post that only does good to your company. Don’t think in the way that”we need to post regularly, so let’s post something or the other”.  This may totally collapse whatever you have done till now, post that is relatable to your industry. If you don’t have any idea what to post next, give some tips to related to your industry. In addition, you can also post some fun facts about your company or related to your industry or maybe fun incident that has happened with your staff in the company or with the customers. Some fun quotes. This is up to your creativity level, learn that creativity is all you need in the marketing.  

Discounts and promo codes:

Keep your customers and the audience informed by the offers and deals you are providing. Make some snaps and stories about those discounts and promo codes and add to them. This increases your customer list, so does your sales. Offering discounts are one of the easiest ways to boost up your sales.

Promote new products:

Whenever you launch a new product, make sure you keep your customers updated on it. Post relevant content of your new products to make it popular among the people. Even if the product hasn’t been launched, post the information related to it daily to bring more interest on it in your customers.  When promoting your new launches, don’t only trust on Snapchat but also promote them in all your marketing mediums.

Collaborate with other business:

Supporting fellow companies and brands also helps you in promoting your business as well as theirs. It does increase your sales and theirs because there is a chance of your customers visiting theirs and their customers visiting your products.

User-generated content:

The user-generated content is nothing but, re-posting the pictures and videos of your customers using your products. Ask your customers to send the pictures and videos using them and tell their opinions. This is the best way of promotion. This is not a paid advertising or anything else but a self-promotion where you can display your customer’s satisfaction.

Sponsored Geo filters:

The sponsored Geo filters allow sending snaps from specific locations. If your company has many branches in various locations, these filters help in letting people know about your company in a specific location.

Sponsored lenses:

The  Snapchat consists of many interesting and various filters and lenses to add some fun to your posts it may be either pictures or videos. This also brings out interest in your followers to see your postings. The sponsored lenses allow creating your own lenses or filters based on your industry. It also helps in brand awareness to tell the people what your company is all about.

Interact with your followers:

Not only uploading loads of content on daily basis is important, but also checking on the response to those content and responding to them is important. Engage with them, by replying their messages, it shows you care about them. Ignoring to their messages may create a bad impact on your brand or company. Even one bad effect can cost you. So interacting with your followers must be done for the betterment of your business.

Mention your Snapchat account in other social accounts:

Mention your Snapchat account details on all of your social media platforms and on your company’s website which are used for marketing purpose to get more response from your followers of other social networks.




Please enter your comment!
Please enter your name here