These days’ various brands are using a new method to promote their products and services. In this campaign review we will let you know about the campaign named “ZindagiMiliDobara” started by a well known brand Head & Shoulders for the promotion of their H&S shampoo for men. The campaign was started on Facebook and many advertisements were also published on television and web in order to create a buzz about the new product in the market. The aim of Facebook contest was to find two men who will be awarded with a 5 day trip to Brazil. All the participants were asked to submit a two minute video or a 300 word write-up to describe why they deserve this trip.
In order to add humor they also had comedy videos. Let us explore what the deep studies of the campaign have revealed.
Head & Shoulders have their Facebook page having a great number of fans and people following them. Therefore they have wisely used their popularity on the web in order to make their “ZindagiMiliDobara” campaign a successful one.
Their Facebook page contains a different tab named “ZindagiMiliDobara”.
Under this tab they have displayed all the entries which were a part of their campaign. Participants can even check their entries by clicking on my entry tab available next to tab named “all entries”.
‘Zindagi mili dobara’ is a perfect name given to the campaign as the brand is ensuring to refresh men’s life. It was the only campaign for men that was promoting their anti dandruff shampoo. The brand have tried their best to increase their sale with the help of this campaign.