Case Study – Net Neutrality
Internet plays a very important role in everybody’s life these days. Today’s era is totally dependent on hi speed internet. Net neutrality is need...
Case Study : BigBasket : Marketplace for Online Grocery
BigBasket is India's biggest online store for grocery shopping. It was founded in 2011 by a group of people named Mr. V S Sudhakar, Mr....
Case study on Urban Ladder : Business Model, Funding and Competition
Urban Ladder is India’s one of the fastest growing furniture e-tailers. This Bangalore-based startup owns processes end-to-end, which means they control everything from the...
AIB KNOCKNOUT: Regretful OR Revolutionary?
Ever since the release of the webisode, AIB Knockout on youtube on 28th January. The team of AIB and the celebrities who were a...
Case Study on Ixigo : India’s No. 1 Travel Search Engine
Ixigo is a website and mobile application for travel search engine based in Gurgaon, Haryana. Ixigo does not handle the booking of tickets but...
Case Study : Lenskart- Marketing Strategies of Fastest Growing Eyewear Brand
Lenskart is India's one of the biggest eyewear company. It was founded in 2010 by Peyush Bansal. Lenskart is India's first eyewear online portal that offers...
How Hotstar’s #KoiYaarNahiFar Campaign helped them reach 300+ million viewers during IPL
Hotstar says it had 18.6 million concurrent viewers streaming the final between Chennai Super Kings and the Mumbai Indians. This was the second time...
[Case Study] AEON Learning : Fundings, Founders, Revenue, and Business Model
About AEON Learning
AEON Learning Private Limited (AEON) is an ed-tech startup that offers a range of options for working professionals ranging from management degrees from prestigious universities...
[Case Study] ScoopWhoop Funding, Revenue, Business Model and Controversies
About ScoopWhoop:
ScoopWhoop Media is an Internet media company from India. The website was initially started as a content generating and sharing website but now the...
Case Study on Nestaway : An Online Home Rental Marketplace
NestAway is an online home rental marketplace for bachelors and families. Nestaway provides fully furnished and well-maintained rooms and flats for rent without any...
[Case Study] Zivame Funding, New Business Model and Revenue
About Zivame:
Zivame is an online lingerie store featuring hundreds of styles for the Indian woman. Zivame was officially launched in August 2011 by Richa...
Case Study on Craftsvilla : Business Model and Marketing Strategies
Craftsvilla is an online store for Indian ethnic apparels, footwear, fashion accessories, handcrafted lifestyle products, home accessories, and food items. The company was founded...
