Rupi Kaur’s Rift with Instagram on Uploading her “Menses” Picture
The Case
Rupi Kaur, a Canadian citizen who is an artist kicked up a storm and flared up debates in the world lately when she...
AIB KNOCKNOUT: Regretful OR Revolutionary?
Ever since the release of the webisode, AIB Knockout on youtube on 28th January. The team of AIB and the celebrities who were a...
Case Study on Zoomcars : India’s First Online Car Rentals
Zoomcar is India's first online car rental company launched in 2013 in Bangalore, India. In India where companies focused on chauffeur-driven rentals, Zoomcar came up...
SMALL SCALE BUSINESS: USING SOCIAL NETWORKING AS BRANDING
Are you having a small business but tough fight with other commodities in the market?
Are you having difficulty in reaching out to your consumers?
Are...
[Case Study] Jugnoo Funding and Business Model
About Jugnoo:
Jugnoo is a one stop shop for all your local needs. Jugnoo began as India’s first auto-rickshaw aggregator with the objective of making...
[Case Study] EduKart: Shop The Right Course By Carting It
Bygone the days where you are not free to choose your interested subjects and the days where one used to follow the herd in...
Case Study on Practo : Business Model, Revenue and Funding
About Practo
Practo is a Software as a service(SaaS) tool.It is an internet based service to schedule appointment with doctor. With the help of practo...
Case Study : Lenskart- Marketing Strategies of Fastest Growing Eyewear Brand
Lenskart is India's one of the biggest eyewear company. It was founded in 2010 by Peyush Bansal. Lenskart is India's first eyewear online portal that offers...
[Case Study] Reliance Jio Marketing Strategy, Products, All Services
India is one of the biggest mobile markets in the world. India has close to billion mobile subscriber due to which Indian mobile industry...
Case Study on Byju : Learning Made Easy and Fun
Byju is an e-learning platform founded in 2015 by Think and Learn Pvt Ltd. keeping the focus on primary and secondary school education in India....
Case Study on Mobikwik : Mobile Recharge and Bill Payment Made Easy
Mobikwik is an Indian digital wallet company founded in 2009. Mobikwik provides a mobile based payment system and digital wallet. You can transfer money...
VOOT-Digital Age Entertainment(Case Study)
ABSTRACT :
Voot is the digital medium provided by Viacom18 in 2016. It is a Video on demand platform available on mobile devices and the...


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