Case Study On Inshorts : Number One News App
Inshorts is one of the highest rated Indian news apps. It provides news, info-graphics and blogs and summarize them in 60 words. It was...
[Case Study] Jugnoo Funding and Business Model
About Jugnoo:
Jugnoo is a one stop shop for all your local needs. Jugnoo began as India’s first auto-rickshaw aggregator with the objective of making...
[Case Study] Oyo Rooms : Business Model, The Success Mantra, and Journey to...
Oyo is an online platform for hotel booking in India. Oyo claims to be the biggest chain of hotels in the world. It was...
Case Study On TVF : The Viral Fever went Viral
TVF- The Viral Fever is an online entertainment company founded by Arunabh Kumar. The Viral Fever is famous for its web series named Permanent...
#VogueEmpower #MyChoice
Vogue India launched a social awareness initiative in October 2014 to draw attention towards the empowerment of women. Though started as an initiative to...
Case Study: Amazon’s Journey In India
Amazon is the world’s largest online marketplace in the world. Amazon provides their services in 14 different countries including Netherlands, United Kingdom, United States,...
#Bingpredicts and Cricket World Cup 2015
The cricket world cup 2015 has become the most talked about topic on social networks pages of big brands and the top followed pages....
Freedom 251: Expectations Vs Reality
Freedom 251: Freedom 251 is smartphone Manufactured by Ringing Bells Private Limited and was marketed as the cheapest smartphone in the world with a...
Suresh Prabhu: Use of Twitter in Governance(Case Study)
The impact of Social Media on Governance:
The Current Indian government has made its mark on social media in a big way. Almost all the...
VOOT-Digital Age Entertainment(Case Study)
ABSTRACT :
Voot is the digital medium provided by Viacom18 in 2016. It is a Video on demand platform available on mobile devices and the...
Case study on Urban Ladder : Business Model, Funding and Competition
Urban Ladder is India’s one of the fastest growing furniture e-tailers. This Bangalore-based startup owns processes end-to-end, which means they control everything from the...
How are Beauty Brands using Instagram for Business Promotion?
Did you know today Instagram has more number of users than its cousin Twitter? Over 70 million pictures and videos are posted daily on...


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