Suresh Prabhu: Use of Twitter in Governance(Case Study)
The impact of Social Media on Governance:
The Current Indian government has made its mark on social media in a big way. Almost all the...
Case Study : Octro : India’s Mobile Gaming Company
Octro Inc. is an Indian mobile gaming company founded in 2006. Octro has become one of the fastest growing gaming company in India. Octro's...
Case Study on Swiggy : Business Model, New Competitors and Marketing Strategies
Swiggy is food ordering and delivering company based in Bangalore. It provides a single window for ordering from a wide range of restaurants and...
Case Study on Nykaa : E-Commerce Platform for Beauty and Cosmetics Products
About Nykaa:
Nykaa is an e-commerce platform for beauty and cosmetics products. Nykaa was launched in 2012 by Falguni Nayar.The platform offers a wide range of...
McDonald’s – #imlovinit or #notlovinit
McDonald’s is the world’s largest food chain of fast food, serving around 68 million hungry customers everyday in 119 different countries. First time in...
Case Study : Lenskart- Marketing Strategies of Fastest Growing Eyewear Brand
Lenskart is India's one of the biggest eyewear company. It was founded in 2010 by Peyush Bansal. Lenskart is India's first eyewear online portal that offers...
[Case Study] Furlenco Founder, Funding, and Business Model
About Furlenco:
Furlenco is India’s first home furniture rental company based in Bangalore.They offer their services in Bangalore, Mumbai, Pune, Gurgaon, Delhi, and Noida. Furlenco allows...
Case Study on Cleartrip : Business Model, Marketing, and competition is Indian travel Sites...
About Cleartrip
Cleartrip is an online traveling company which provides online booking service for flights and train tickets, hotel reservations, and domestic and international holiday packages.Cleartrip is...
6 Silly Reasons Why your Social Media Campaign was a Failure?
Social media has completely changed the marketing game across the world. More than half of the world’s population is using social media. So there...
Rupi Kaur’s Rift with Instagram on Uploading her “Menses” Picture
The Case
Rupi Kaur, a Canadian citizen who is an artist kicked up a storm and flared up debates in the world lately when she...
[Case Study] Oppo Spent 22,000 Crores for Marketing Strategy in India
OPPO is the Chinese Electronic firm based in Guangdong. Guangdong is the province in China located on the south china sea coast. Oppo majorly...
HTC mobile- case study
Brand:
HTC Mobile
Challenges and Objectives:
The main objective was to make Indian youth aware about HTC smartphones.
They wanted to raise the number of fans on their...


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