Case Study on Ixigo : India’s No. 1 Travel Search Engine
Ixigo is a website and mobile application for travel search engine based in Gurgaon, Haryana. Ixigo does not handle the booking of tickets but...
Case Study: Gionee Smathphones: Its growth and Marketing
Gionee Communication Equipment Co. Ltd was founded in 2002. It is a Chinese smartphone manufacturing company based in Shenzhen, Guangdong. It is one of...
#Bingpredicts and Cricket World Cup 2015
The cricket world cup 2015 has become the most talked about topic on social networks pages of big brands and the top followed pages....
SMALL SCALE BUSINESS: USING SOCIAL NETWORKING AS BRANDING
Are you having a small business but tough fight with other commodities in the market?
Are you having difficulty in reaching out to your consumers?
Are...
#NewsKiMaut is Trending Due to Pathetic News Coverage of Sridevi’s Death
Indian news media has hit a new low this time with the shocking coverage of Sridevi's Death. Sridevi was a cult figure in Indian Film Industry....
AIB KNOCKNOUT: Regretful OR Revolutionary?
Ever since the release of the webisode, AIB Knockout on youtube on 28th January. The team of AIB and the celebrities who were a...
Case Study On TVF : The Viral Fever went Viral
TVF- The Viral Fever is an online entertainment company founded by Arunabh Kumar. The Viral Fever is famous for its web series named Permanent...
Case Study on Swiggy : Business Model, New Competitors and Marketing Strategies
Swiggy is food ordering and delivering company based in Bangalore. It provides a single window for ordering from a wide range of restaurants and...
Society Tea Is Taking Twitter Beyond Tea Cups
What started as an attempt to know their audience’s plans on a dull evening, became one of the most heartwarming things that a brand...
Case Study on 1mg : Journey, Business Model and Funding
1mg is an online medicine marketplace for medicines Launched in 2013. The company sells all kind of medicines at the discounted rates from its mobile...
[Case Study] Oppo Spent 22,000 Crores for Marketing Strategy in India
OPPO is the Chinese Electronic firm based in Guangdong. Guangdong is the province in China located on the south china sea coast. Oppo majorly...
Case study on Urban Ladder : Business Model, Funding and Competition
Urban Ladder is India’s one of the fastest growing furniture e-tailers. This Bangalore-based startup owns processes end-to-end, which means they control everything from the...
